What will websites be like in 10 years?

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The Internet is constantly changing. New tools, new methodologies and new trends appear every day. With this frenetic pace, it seems that any activity you plan now will lose its validity in a short time. This could become a concern when planning your digital strategy and, above all, when you want to update your website.

This is a completely valid concern and needs to be addressed. All marketing managers are probably asking themselves the same questions you are asking yourself right now. What's the point of investing in a new website if I'll have to change it again in 2 years? Isn't it better to make minor changes to adapt to new trends? What guarantees that all my efforts will yield any results in the short and medium term?

To answer these questions and alleviate your concerns, let's start by looking at the current state of the Internet. Today there is a very clear trend: content. For some time now, Google and the other search engines have refined their search algorithms to give great importance to relevant content. Thus, pages that share useful content for their community, accounting directors email address which is shared or commented on, have a better positioning than those that do not.

Likewise, some social networks are beginning to value content more and are using some tools to do so. Facebook, for example, has changed the way it displays updates to pages, making organic search more difficult if your content is not well received.

This trend confirms something important: content is here to stay and that is why it should be the central part of your digital strategy. Once we know this, we can also know that many of the current tools will also serve for a long time to come.

There's no better place to house all your content than a website. And if all of your digital marketing is content-centric, the tools that rely on it will still be important. At the end of the day, your website's graphic design may change a lot over time, but you just have to worry about making sure your site remains useful to your target audience. To make sure that's the case, consider these 3 tools that will serve you now and in 5 or 10 years:

Blog: As we have already said, content is here to stay. The more content you have on your website, the better your search engine rankings will be and the easier it will be for your audience to find you. If you publish regularly on your blog, you will get 55% more traffic and 70% more leads than if you didn't.
CTAs: If your website is information-heavy, a CTA will be essential to guide visitors to the offers they are interested in. This way, all of your visitors will be able to immediately decide whether they are interested in your content or not. Only people who find your offer relevant will click on the CTA and enter your sales process.

Landing Pages: Without landing pages, your site will not be able to convert visitors into sales leads. Whatever your campaign or product, a well-designed landing page can increase the number of leads you receive by up to 55% .
The future will always bring surprises, especially if you work on the Internet. But we are sure that, whatever happens, these 3 tools will remain relevant for a long time. Therefore, to decide whether it is time to redesign your website or not, you must take into account many other aspects. Find out which ones in our guide: