Four basic SEO elements to position your website
Posted: Thu Jan 23, 2025 5:35 am
Search engines have become a key element for people when looking for a product, service or company. Over time, search engines such as Google, Yahoo or Bing have replaced traditional search methods such as yellow pages or business directories.
That's why your business needs to adapt its offering to the new consumer's search environment. Businesses no longer need to spend hundreds of thousands of dollars on advertising in newspapers or magazines to be found by potential customers. Every company with a website has the opportunity to be found by its target audience through an Internet search by optimizing its website for search engines with SEO (Search Engine Optimization) and Inbound Marketing.
Therefore, if you have already invested in an SEO strategy or are just beginning to take your first steps in this field, we invite you to consider these 4 basic elements to position your website.
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1. Understand the function of keywords
There was a time when planning a keyword strategy was seen as the key to ensuring a website's ranking on a search engine results page (SERP). However, search engines have changed a lot in recent times australia school email database especially with the modifications Google has made to its algorithm in the past year. Therefore, the effort put into keyword research and selection, in other words, SEO within the website, only impacts 25% of the SERP positioning achieved by that page. However, in order to be successful with the other 75% of possible actions, it is important to master the topic of keywords.
2. Importance of keywords
Keywords are what people type into a search engine like Google or Bing when they are looking for something, whether it is a product or service or just personal research. According to a study by Compete , 95% of the online population in the United States uses a search engine every month and on average, performs 37 searches per month. The data in Ecuador may be similar, so the opportunity to appear on the first page of search results is immense. So it is worth spending time determining the “Keywords” in which it is easier for your company to start ranking.
3. Determine the keywords or key search terms to use
Keywords are the heart of SEO, so choosing them should be a fundamental part of your website's SEO strategy. To do this successfully, make a list of 10 phrases that relate to your business and do some research on Google KeywordTool to get an idea of more keywords that your website can rank for. Use the data on monthly search volume and ranking difficulty to decide which keywords to use in your digital strategy. Don't just stick with 10 or 15 keywords. As your business grows and evolves, keep producing more content with different keywords that make sense with your company's activity and the needs of your target audience.
4. Evaluate the success of the selected keywords
Now that you've chosen the best keywords to rank for in your potential customers' searches, continually evaluate the return each one gives you in terms of traffic, leads, and customers. Through various tools, you can determine which keywords bring you the most traffic, leads, or customers, as well as determine which ones are performing poorly and need to be revised. We use Hubspot 's keyword tool to achieve a detailed measurement of the performance and positioning that each keyword achieves.
Do you know which keywords your company's website is ranking for? Do you know which keywords you can rank for better than your competition? We invite you to use these four elements we've talked about to answer these questions. Start improving your website's SEO and you'll increase your chances of attracting more traffic, leads or potential customers and sales.
That's why your business needs to adapt its offering to the new consumer's search environment. Businesses no longer need to spend hundreds of thousands of dollars on advertising in newspapers or magazines to be found by potential customers. Every company with a website has the opportunity to be found by its target audience through an Internet search by optimizing its website for search engines with SEO (Search Engine Optimization) and Inbound Marketing.
Therefore, if you have already invested in an SEO strategy or are just beginning to take your first steps in this field, we invite you to consider these 4 basic elements to position your website.
f
1. Understand the function of keywords
There was a time when planning a keyword strategy was seen as the key to ensuring a website's ranking on a search engine results page (SERP). However, search engines have changed a lot in recent times australia school email database especially with the modifications Google has made to its algorithm in the past year. Therefore, the effort put into keyword research and selection, in other words, SEO within the website, only impacts 25% of the SERP positioning achieved by that page. However, in order to be successful with the other 75% of possible actions, it is important to master the topic of keywords.
2. Importance of keywords
Keywords are what people type into a search engine like Google or Bing when they are looking for something, whether it is a product or service or just personal research. According to a study by Compete , 95% of the online population in the United States uses a search engine every month and on average, performs 37 searches per month. The data in Ecuador may be similar, so the opportunity to appear on the first page of search results is immense. So it is worth spending time determining the “Keywords” in which it is easier for your company to start ranking.
3. Determine the keywords or key search terms to use
Keywords are the heart of SEO, so choosing them should be a fundamental part of your website's SEO strategy. To do this successfully, make a list of 10 phrases that relate to your business and do some research on Google KeywordTool to get an idea of more keywords that your website can rank for. Use the data on monthly search volume and ranking difficulty to decide which keywords to use in your digital strategy. Don't just stick with 10 or 15 keywords. As your business grows and evolves, keep producing more content with different keywords that make sense with your company's activity and the needs of your target audience.
4. Evaluate the success of the selected keywords
Now that you've chosen the best keywords to rank for in your potential customers' searches, continually evaluate the return each one gives you in terms of traffic, leads, and customers. Through various tools, you can determine which keywords bring you the most traffic, leads, or customers, as well as determine which ones are performing poorly and need to be revised. We use Hubspot 's keyword tool to achieve a detailed measurement of the performance and positioning that each keyword achieves.
Do you know which keywords your company's website is ranking for? Do you know which keywords you can rank for better than your competition? We invite you to use these four elements we've talked about to answer these questions. Start improving your website's SEO and you'll increase your chances of attracting more traffic, leads or potential customers and sales.