The evolution of content creation methods for brands, the validation of returns and the public's understanding of this advertising format are factors that increase the benefits of investing in new faces that defend and use the brand.
The big positive aspect of the fastest growing advertising format in the world is the possibility of reaching those interested in your niche in a more friendly way and counting on the great influence that these content producers have over their audience.
However, some factors must be analyzed so that everything follows the gambling data brazil company's DNA and communicates with the digital marketing strategies already implemented in digital media . Continue reading and check out some tips we have prepared to ensure success in this new format!
Choosing the right influencers
One of the biggest issues is choosing the influencers that best fit the brand's strategy. Often, the temptation of millions may not be the best for future success . Increasingly, content producers are focusing their attention on niches that may not yield 5 million followers or subscribers, but yield 200 thousand extremely loyal, participatory influencers who buy into every idea shared by that person.
It all depends on the brand's objectives. To do this, it is worth asking 3 questions:
Who is your target audience?
As with any marketing strategy , defining your target audience is essential. Understanding what they do, what they like and what they consume will make a big difference in the direction of your campaign and, consequently, in the results you get.
Which social network would you like to stand out on?
Totally linked to the first question, the second also comes from an in-depth study of where your audience is and, furthermore, how your product will appear to them. Each social network has a different style of communication and audience, so the platform chosen should not be based solely on the number of users, but rather on the format that best fits your strategy.
What are the objectives of the action?
With the first two answers in mind , it is now time to define the objective of the campaign. If the goal is to increase brand awareness, the number of followers is a crucial factor; if the main interest is to generate sales, the focus should be on niche influencers.
Set clear and specific goals
Once again, based on classic marketing work, it is very important to keep in mind what the campaign goals are and where the company wants to go with this investment in order to measure success. KPIs are key performance indicators that should be defined based on initial planning and studied at the end of the campaign .
If the project is to reach only the top of the funnel, studying the numbers can be more complex and less assertive; however, with actions in niche channels and direct movements through links, all the points that will bring responses are easily reached.
Finally, working with influencers is much more complex than it seems. The return figures are quite attractive, however, some questions and studies must be carried out to avoid pouring money into an unknown territory.
