(Its top competitors are south africa phone number resource Apple, Microsoft, and Yahoo.) In fact, as of 2023, there are over 8 billion daily Gmail users worldwide. The email provider has a sizable 25% global market share. Summarily, Its massive reach impacts every aspect of modern email marketing. Everyone wants a positive sender reputation with Google. That’s just a fact of modern digital marketing! However, marketers must also consider the existence of different inbox tabs.

What Is the Gmail Promotions Tab? Assorted stamps. "The Basics: What Is the Promotion Tab?" For users, Gmail’s multiple tabs are a godsend. Email messages are automatically sorted into predetermined groups, reducing clutter in the primary inbox. While the primary concern for email marketers is the “Promotions” tab, there are a few different inbox tabs in a standard Gmail inbox, namely: Forums: Not everyone will have a “Forums” tab, as it’s reserved for email alerts from message boards and forums. Note that this is not the same as the “Social” tab.