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They’ve supported businesses of all sizes — from tiny mom-and-pop shops and medium-sized businesses to massive enterprises. You don’t need to shell out for your platform’s more advanced features, either. Even simple email campaigns work well. At a minimum, you need little more than a valid email address, simple automation capabilities, a reliable campaign monitor, and a custom domain. Any other tools are bonuses! Increase Brand Awareness First and foremost, even basic features afford remarkable brand awareness. It’s all part of the modern drip campaign’s underlying ethos.