Are you thinking about how to design your B2B business strategy for the market?

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Of course, a strategy in an SME does not have to consume a huge amount of time. Nor is it necessary to have extremely detailed planning, especially when the internal processes in most SMEs are relatively simple. However, it is necessary to identify what business objectives are in mind and how to achieve them. And this is where strategy comes south africa whatsapp mobile phone number list into play, in the “how”. What is really important from a strategic point of view is not what we offer to the market, but how we transfer the offer to our customer segments.

So how can you plan a strategy with some success? Here are some things to think about:

The first thing is to get out of the office, eliminating unwanted interruptions, calls, etc. Take time to take this matter with due respect.
Secondly, involve the team . They certainly have brilliant ideas to contribute, but without them, no strategy can be successfully implemented.
Are you clear about the environment you are facing and why you are competitive? Many companies have clear competitive advantages in certain market segments where intangibles such as efficiency, reliability or application know-how prevail, but they persist in competing on price in high-volume but low-value added projects. Try to dedicate resources, limited by definition, to those activities that generate the most value.
Do you have medium and long-term objectives? Does your sales team have well-defined tasks and objectives? Does the rest of the organization know them? The objectives can be multiple and varied: launching new products or services, entering different customer segments, new geographic markets, increasing brand visibility and profitability. You always have to be ambitious but not too ambitious.
Now all that remains is to define the tools to implement the strategy and achieve the objectives. It is not easy, so it is necessary to put emphasis on execution. Strategic plans in drawers are no exception. How to implement them is as important, if not more important, than the reflection process.
Finally, try to make the plan flexible and subject to revision . The company must have the capacity to deal with unforeseen events and adapt plans to changes in the environment. Of course, this 2020 that is fortunately coming to an end is a good example of this.
A few months ago, Xavier Marcet brought up this quote from Peter Drucker : “ Strategy is a commodity, execution is an art .” After all, designing your business strategy can be a relatively manageable task in a short period of time, but what is important is the process that is initiated, the ability you have to control your agenda, exploiting the day to day and dedicating time to exploring the future.