Why an international marketing plan?
Posted: Thu Dec 05, 2024 8:35 am
Its goodwill and commercial network are leveraged almost immediately.
The cost of penetration is relatively low both in economic terms and in terms of the involvement of the vendor's sales staff.
Cultural barriers are minimized
Logistics costs are minimized
But on the other hand, this figure offers negative taiwan whatsapp mobile phone number list aspects to consider:
The selling company does not have direct contact with its end customers.
Market information and customer feedback is always received through the distributor filter.
The seller does not have control over his clients nor does he generate his own goodwill, which can be a major handicap in the event of disagreements with the distributor.
International digital marketing can be a very useful tool to identify potential distributors interested in the products and services of an industrial company.
However, if you already have a sales network through a distributor, digital marketing can minimize all the disadvantages already described. On the one hand, it allows you to contact potential customers directly and find out their needs, and on the other hand, it favors the generation of alternative sources of market information to those of the distributor.
How many times have we heard from a distributor that we are not selling because we are expensive? Do we have the tools to know if this is true?
Additionally, the company's image in the market is strengthened, which reinforces the distributor's commercial functions and helps to introduce a new brand into the market, but also increases the seller's negotiating capacity with respect to the distributor by projecting its brand directly in the territory.
The cost of penetration is relatively low both in economic terms and in terms of the involvement of the vendor's sales staff.
Cultural barriers are minimized
Logistics costs are minimized
But on the other hand, this figure offers negative taiwan whatsapp mobile phone number list aspects to consider:
The selling company does not have direct contact with its end customers.
Market information and customer feedback is always received through the distributor filter.
The seller does not have control over his clients nor does he generate his own goodwill, which can be a major handicap in the event of disagreements with the distributor.
International digital marketing can be a very useful tool to identify potential distributors interested in the products and services of an industrial company.
However, if you already have a sales network through a distributor, digital marketing can minimize all the disadvantages already described. On the one hand, it allows you to contact potential customers directly and find out their needs, and on the other hand, it favors the generation of alternative sources of market information to those of the distributor.
How many times have we heard from a distributor that we are not selling because we are expensive? Do we have the tools to know if this is true?
Additionally, the company's image in the market is strengthened, which reinforces the distributor's commercial functions and helps to introduce a new brand into the market, but also increases the seller's negotiating capacity with respect to the distributor by projecting its brand directly in the territory.