Increase restaurant profit by 35% in 2 months. Experience of implementing a Chatbot for HoReCa

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Shishirgano9
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Joined: Thu Dec 05, 2024 5:06 am

Increase restaurant profit by 35% in 2 months. Experience of implementing a Chatbot for HoReCa

Post by Shishirgano9 »

A modern restaurant must have delivery: a significant portion of customers count on it. However, connecting to delivery aggregators reduces profit to zero: they have to give up to 35% of the order cost with an average margin of the same 30-35%. We tell you how to find a way out of this situation with the help of modern telecom technologies.

Client Features

About four months ago, one of the large craft restaurants switzerland phone number library approached us. They receive daily orders from marketplaces to food delivery, and the share of online customers is at least 20%. Previously, during the coronavirus restrictions, it remained at 100% for months. It was this that allowed the restaurant not to close.

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However, from the point of view of profit, cooperation with marketplaces was and remains unprofitable. Their markup on each dish is about 30%, and the entire burden falls on the restaurant: prices for users do not increase. At the same time, the restaurant's own margin rarely exceeds the same 30%, and in the last six months, taking into account the rise in food prices, it has become even lower.

Thanks to this partnership, the number of orders for dishes grows, the workload on cooks increases, and income falls: all profits from online orders (even with a small surcharge) have to be given away.

The restaurant started looking for ways to solve the problem and turned to us.

Implementation of the solution

Our task was to free the restaurant from being tied to food delivery services and at the same time leave online orders and online payments in business processes. To implement this solution, we proposed creating a Chatbot - an analogue of an application for fast delivery.

Using the Chatbot, the user could order a dish in a few minutes or less. To do this, it was necessary to:

enter the Chatbot;
create a Personal Account;
select suitable items (the 5 most popular dishes are always located on the main page) and add them to the cart;
check the order and delivery details, enter the address;
choose to pay online or in cash.
When choosing online payment, the Chatbot sums up all items from the basket and issues a check for payment (via a partner bank). You can make a payment in two clicks inside the Chatbot.

Due to this implementation logic, the Chatbot also helps offline customers. Since contactless payment via phone is currently not working, restaurant visitors can place an order and pay for it while sitting at their table.

As soon as the client places an order and pays for it, the data about it goes to a special Telegram chat to the restaurant administrator and to a separate Chatbot for couriers. This Chatbot will display all current orders, and any available courier can accept the order by clicking the "Courier on the way" button. Information about it will be displayed in the Delivery Chatbot, and will go to the chat to the administrator and to the Chatbot for the client.

Thanks to the synergy of bots and the integration of Google Sheets data and display of order statuses in the administrator chat, no order is missed or not delivered.
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