If trade fairs and congresses have stopped being organised,
Posted: Thu Dec 05, 2024 8:46 am
There are also alternatives to traditional fairs on the market. Projects such as virtual fairs have been launched, but so far they have had limited success, as they have attempted to simulate spaces (stands, exhibition halls), events (conferences, networking, etc.) and even human relations (through emoticons, avatars, etc.) in a virtual world. Of course, they have not had a great relevance among the sectors that encompass B2B companies. On the other hand, they have been an alternative among large companies that have an exclusive and customized tool that allows them to contact their network of clients and contacts, or in sectors such as recruitment and franchises.
For companies that sell products and services to other uk whatsapp mobile phone number list companies, it may be time to invest in sector-specific marketplaces. Within the B2B sector, the Virtual Expo Group has several platforms that cover sectors such as industry, architecture, agriculture, the aeronautical sector or medicine. Companies can present their company, their product portfolio, catalogues, videos, press releases and news, as well as present projects. It is a good tool to make the offer known to new clients. Of course, we cannot count on an avalanche of new contacts, but if a good offer is presented, we can expect a trickle of offers.
Another alternative to not being able to present your company and product at a trade show is webinars, which are nothing more than online conferences for a specific audience, in which videos and presentations can be shared while the conference is taking place. Through platforms, some of which are free, you can develop product presentations or technical seminars for a large number of registrants. Among the paid platforms that work best are Go to Webinar and Zoom .
This tool is very useful for use in a market where we already have a client portfolio and to which we present new products at fairs. Webinars cannot replace the emotional link between our sales department and our clients, but they can be a good technical substitute. Obviously, if we have a database of potential clients, webinars are also a good alternative.
If we do not have a database of clients or potential clients in a market, it is a good time to take advantage of the enormous possibilities offered by our website , a tool that we all use, not only as a business card but as an active part in the identification of business contacts. Professional social networks, video platforms, blogs...
We must take advantage of the many alternatives that technology offers us to compensate for the high exposure that a traditional medium such as a trade fair offers us to expand our contact database and our client portfolio.
For companies that sell products and services to other uk whatsapp mobile phone number list companies, it may be time to invest in sector-specific marketplaces. Within the B2B sector, the Virtual Expo Group has several platforms that cover sectors such as industry, architecture, agriculture, the aeronautical sector or medicine. Companies can present their company, their product portfolio, catalogues, videos, press releases and news, as well as present projects. It is a good tool to make the offer known to new clients. Of course, we cannot count on an avalanche of new contacts, but if a good offer is presented, we can expect a trickle of offers.
Another alternative to not being able to present your company and product at a trade show is webinars, which are nothing more than online conferences for a specific audience, in which videos and presentations can be shared while the conference is taking place. Through platforms, some of which are free, you can develop product presentations or technical seminars for a large number of registrants. Among the paid platforms that work best are Go to Webinar and Zoom .
This tool is very useful for use in a market where we already have a client portfolio and to which we present new products at fairs. Webinars cannot replace the emotional link between our sales department and our clients, but they can be a good technical substitute. Obviously, if we have a database of potential clients, webinars are also a good alternative.
If we do not have a database of clients or potential clients in a market, it is a good time to take advantage of the enormous possibilities offered by our website , a tool that we all use, not only as a business card but as an active part in the identification of business contacts. Professional social networks, video platforms, blogs...
We must take advantage of the many alternatives that technology offers us to compensate for the high exposure that a traditional medium such as a trade fair offers us to expand our contact database and our client portfolio.