Here are our top tips to make your birthday email stand out:
Posted: Thu Dec 05, 2024 8:59 am
Product recommendation emails work well when you’ve reached out to a potential customer while their purchase intent is at its highest.
12. Birthday Emails
Birthday emails are one of the easiest, most effective automation workflows you can set up.
All you need is the subscribers’ date of birth. iceland mobile phone numbers database Then you can set up a simple workflow to automatically send a birthday email.
It’s a great opportunity to develop customer loyalty and positive brand sentiment.
People are more likely to treat themselves to an unplanned purchase on their birthday. There are a ton of automated email examples that have inspired a birthday splurge!
Keep your email light, friendly, and fun
Offer a personalized gift coupon based on customer interests
Craft an intriguing email subject line to boost open rates
Make sure your email design is unique
13. Anniversary Emails
There are two ways to craft an anniversary email: celebrate the birthday of your company (or the launch of a particular product or spin-off brand), or celebrate the day when each customer started using your service.
Customer relationship birthdays can be an annual tradition, but company birthday anniversaries should be bigger moments where your brand reflects on its history and past successes.
Either way, anniversary emails are a great sales opportunity and a chance to get off the beaten track and try a different approach when it comes to email marketing.
To make your anniversary email stand out, consider including:
Captivating subject lines
Retelling of your brand’s history and a recap of past successes
Customer usage statistics or any metric to convey how often a customer has interacted with your brand
Personalized discounts, a coupon code, or a unique (and memorable) offer
Massive giveaways or competitions that come with big prizes
The Skimm has a fun and endearing anniversary email series that we can lift a few ideas from. Its five-year customer anniversary celebration recaps the time its customer has spent reading its daily news digest.
12. Birthday Emails
Birthday emails are one of the easiest, most effective automation workflows you can set up.
All you need is the subscribers’ date of birth. iceland mobile phone numbers database Then you can set up a simple workflow to automatically send a birthday email.
It’s a great opportunity to develop customer loyalty and positive brand sentiment.
People are more likely to treat themselves to an unplanned purchase on their birthday. There are a ton of automated email examples that have inspired a birthday splurge!
Keep your email light, friendly, and fun
Offer a personalized gift coupon based on customer interests
Craft an intriguing email subject line to boost open rates
Make sure your email design is unique
13. Anniversary Emails
There are two ways to craft an anniversary email: celebrate the birthday of your company (or the launch of a particular product or spin-off brand), or celebrate the day when each customer started using your service.
Customer relationship birthdays can be an annual tradition, but company birthday anniversaries should be bigger moments where your brand reflects on its history and past successes.
Either way, anniversary emails are a great sales opportunity and a chance to get off the beaten track and try a different approach when it comes to email marketing.
To make your anniversary email stand out, consider including:
Captivating subject lines
Retelling of your brand’s history and a recap of past successes
Customer usage statistics or any metric to convey how often a customer has interacted with your brand
Personalized discounts, a coupon code, or a unique (and memorable) offer
Massive giveaways or competitions that come with big prizes
The Skimm has a fun and endearing anniversary email series that we can lift a few ideas from. Its five-year customer anniversary celebration recaps the time its customer has spent reading its daily news digest.