Email to inactive or defaulting leads
Posted: Tue Jan 28, 2025 8:40 am
Not only aimed at selling physical products and services themselves, promotional emails can also promote content, such as e-Books and webinars.
Seasonal Email
Very common for use on special dates, to send a personalized message. Birthdays, Mother's Day, personal and professional achievements; these are interesting opportunities to promote your project.
Welcome email
As the name suggests, this marketing email is the one that will be sent as soon as a person becomes your qualified lead. Messages like this are very important to build customer/member loyalty and promote engagement, in addition to providing additional and important information.
If you sold a product and the customer never bought from you again, you can reach out to them with a marketing email and try to understand why they didn't return, or just to remind them of you. This is a very common practice for e-commerce.
In the case of default, it is possible to send reminders of facebook data pending payments or even call to renegotiate debts, for example. We emphasize that it is necessary to be cautious and polite when sending messages.
Email Marketing Automation
Here, the message sent will depend on how your lead interacted with your institution, which is more common in e-commerce. Depending on the actions taken by your lead, your response will be different. Despite being automated, the relationship generated will be personalized. Example: sending different messages to the user who purchased a product and the user who simply added the product to the website's shopping cart but did not make the payment.
Explore the opportunities of email marketing
With creativity, your communications team will be able to explore various opportunities that email marketing provides, from sales to simply informing about an event.
With a good email marketing campaign, your communication can reach your qualified leads with a personalized, individualized message capable of generating results such as: increased traffic to your website, increased sales of a product, and closer communication with your target audience; all of this at a very low production cost. Associatec's platform helps you communicate with your associates. Within our tool, you can register your leads' emails and generate communications that can help your institution with billing and event promotion, for example. Get in touch and find out what Associatec can do for your project.
Seasonal Email
Very common for use on special dates, to send a personalized message. Birthdays, Mother's Day, personal and professional achievements; these are interesting opportunities to promote your project.
Welcome email
As the name suggests, this marketing email is the one that will be sent as soon as a person becomes your qualified lead. Messages like this are very important to build customer/member loyalty and promote engagement, in addition to providing additional and important information.
If you sold a product and the customer never bought from you again, you can reach out to them with a marketing email and try to understand why they didn't return, or just to remind them of you. This is a very common practice for e-commerce.
In the case of default, it is possible to send reminders of facebook data pending payments or even call to renegotiate debts, for example. We emphasize that it is necessary to be cautious and polite when sending messages.
Email Marketing Automation
Here, the message sent will depend on how your lead interacted with your institution, which is more common in e-commerce. Depending on the actions taken by your lead, your response will be different. Despite being automated, the relationship generated will be personalized. Example: sending different messages to the user who purchased a product and the user who simply added the product to the website's shopping cart but did not make the payment.
Explore the opportunities of email marketing
With creativity, your communications team will be able to explore various opportunities that email marketing provides, from sales to simply informing about an event.
With a good email marketing campaign, your communication can reach your qualified leads with a personalized, individualized message capable of generating results such as: increased traffic to your website, increased sales of a product, and closer communication with your target audience; all of this at a very low production cost. Associatec's platform helps you communicate with your associates. Within our tool, you can register your leads' emails and generate communications that can help your institution with billing and event promotion, for example. Get in touch and find out what Associatec can do for your project.