Assessment of external factors
Posted: Tue Jan 28, 2025 8:54 am
How to write a business plan
Start your preparation with a market analysis.
This step will allow you to assess the potential of your business idea, its demand among the target audience, and will tell you who you will have to compete with. It is better to analyze the market in several directions.
For this purpose, you can use PEST analysis. It helps to structure the influencing factors in four vp safety email list directions: political, economic, social and technological. The analysis will allow you to assess how favorable the environment is in which the business will operate in the short term.
Industry Assessment
It is necessary to identify key trends in the industry, as well as whether the market is growing or falling, how saturated it is, whether there are leaders and who they are, what is the average profitability.
Assess the market capacity and the share that can be taken. Look for this information in public industry studies - they are published by Rosstat, the Federal Tax Service, and major industry players.
Competitive analysis
Select 3-5 main competitors - not only manufacturers of similar products or service providers, but also non-obvious ones that cover similar customer needs. It is important to limit the range of contenders to the future geography of your business. This part of the analysis helps to think in advance about what unique advantages the product will have or how you can differentiate yourself from your main competitors.
Target audience analysis
Check whether the vision of the target audience's needs coincides with reality, whether this audience is where distribution is planned, how potential clients meet their needs now, what values they have and how they correlate with the company's offer.
Analyze socio-demographic characteristics, conduct a study of consumer preferences and calculate the affinity index.
Start your preparation with a market analysis.
This step will allow you to assess the potential of your business idea, its demand among the target audience, and will tell you who you will have to compete with. It is better to analyze the market in several directions.
For this purpose, you can use PEST analysis. It helps to structure the influencing factors in four vp safety email list directions: political, economic, social and technological. The analysis will allow you to assess how favorable the environment is in which the business will operate in the short term.
Industry Assessment
It is necessary to identify key trends in the industry, as well as whether the market is growing or falling, how saturated it is, whether there are leaders and who they are, what is the average profitability.
Assess the market capacity and the share that can be taken. Look for this information in public industry studies - they are published by Rosstat, the Federal Tax Service, and major industry players.
Competitive analysis
Select 3-5 main competitors - not only manufacturers of similar products or service providers, but also non-obvious ones that cover similar customer needs. It is important to limit the range of contenders to the future geography of your business. This part of the analysis helps to think in advance about what unique advantages the product will have or how you can differentiate yourself from your main competitors.
Target audience analysis
Check whether the vision of the target audience's needs coincides with reality, whether this audience is where distribution is planned, how potential clients meet their needs now, what values they have and how they correlate with the company's offer.
Analyze socio-demographic characteristics, conduct a study of consumer preferences and calculate the affinity index.