Social Media Strategy: More Results, Less Risk | SiteMap 27
Posted: Tue Jan 28, 2025 9:31 am
Welcome to the third SiteMap on social media marketing. Last week we concluded the program dedicated to presenting 7 benefits for companies of having a presence on social media, emphasizing that it is not enough to be there, you need to do so in order to obtain results. Now, this implies defining an action strategy, otherwise the objectives to be achieved will hardly go beyond mere wishes.
MANAGING SOCIAL NETWORKS IS NOT A TRIVIALITY
The lack of this strategy is the reason why so many companies fail at social media management, which they initially consider to be something trivial. Well, let me tell you: managing social media is one of the most challenging digital marketing services, and a voluntary approach is halfway to failure. Marketing on social media requires a multitude of skills that are difficult to find in a single person – strategic, social, analytical and creative .
A company should start by deciding whether it wants to cryptocurrency data manage its social media in-house or hire a digital marketing agency. If the former is the option, it is advisable to provide training to the staff or staff responsible for the task – many agencies, including Trigger, in addition to social media management services also provide consultancy and specialized training (have you read our article on How to choose a Digital Marketing agency ?).
What is not an option is to leave social media management to the free time of directors or to an intern who may have the time but probably will not be mature enough to understand the subtleties of the business or the necessary knowledge about how to communicate on social media. Obviously, this is not the right person to come up with a strategy that will yield results and prevent conflicts with users or know how to manage them if they arise. Leaving the management of a company's Facebook or Twitter account to someone with this profile is like living with your faith in your mouth all the time.
THE ADVANTAGES OF DEFINING AN ACTION STRATEGY
Thinking strategically about social media involves reflecting on the business , identifying the recipients of the communication and defining the objectives to be achieved . This is the starting point for the process of selecting the networks in which the company should be present; for defining a specific brand positioning and tone of voice; and for implementing a proposal for frequency and type of content aligned with the communication and engagement needs and, eventually, complemented with an advertising strategy within the network itself.
Having a social media strategy keeps companies focused on their goals and avoids common misconceptions, such as overly aggressive marketing . By adopting a strategy, companies systematize the process of creating and inserting content, conveying professionalism and their own personality while also maintaining a sense of proximity and speaking the language of their fans. Combining these two aspects helps to build trust, grow the community and achieve gains in terms of branding, traffic and leads.
A strategy also provides you with two additional advantages – the integration of social networks with other channels and tactics in the digital marketing mix and the making of informed decisions based on a strong analytical component that allows you to monitor activity and make any adjustments that prove necessary with a view to continuous improvement and maximizing returns.
Next week, in the last program of this series on social media management , we will focus specifically on this last point. That's all for today, have a good week and good business.
MANAGING SOCIAL NETWORKS IS NOT A TRIVIALITY
The lack of this strategy is the reason why so many companies fail at social media management, which they initially consider to be something trivial. Well, let me tell you: managing social media is one of the most challenging digital marketing services, and a voluntary approach is halfway to failure. Marketing on social media requires a multitude of skills that are difficult to find in a single person – strategic, social, analytical and creative .
A company should start by deciding whether it wants to cryptocurrency data manage its social media in-house or hire a digital marketing agency. If the former is the option, it is advisable to provide training to the staff or staff responsible for the task – many agencies, including Trigger, in addition to social media management services also provide consultancy and specialized training (have you read our article on How to choose a Digital Marketing agency ?).
What is not an option is to leave social media management to the free time of directors or to an intern who may have the time but probably will not be mature enough to understand the subtleties of the business or the necessary knowledge about how to communicate on social media. Obviously, this is not the right person to come up with a strategy that will yield results and prevent conflicts with users or know how to manage them if they arise. Leaving the management of a company's Facebook or Twitter account to someone with this profile is like living with your faith in your mouth all the time.
THE ADVANTAGES OF DEFINING AN ACTION STRATEGY
Thinking strategically about social media involves reflecting on the business , identifying the recipients of the communication and defining the objectives to be achieved . This is the starting point for the process of selecting the networks in which the company should be present; for defining a specific brand positioning and tone of voice; and for implementing a proposal for frequency and type of content aligned with the communication and engagement needs and, eventually, complemented with an advertising strategy within the network itself.
Having a social media strategy keeps companies focused on their goals and avoids common misconceptions, such as overly aggressive marketing . By adopting a strategy, companies systematize the process of creating and inserting content, conveying professionalism and their own personality while also maintaining a sense of proximity and speaking the language of their fans. Combining these two aspects helps to build trust, grow the community and achieve gains in terms of branding, traffic and leads.
A strategy also provides you with two additional advantages – the integration of social networks with other channels and tactics in the digital marketing mix and the making of informed decisions based on a strong analytical component that allows you to monitor activity and make any adjustments that prove necessary with a view to continuous improvement and maximizing returns.
Next week, in the last program of this series on social media management , we will focus specifically on this last point. That's all for today, have a good week and good business.