Conversion rates in Google Analytics

[sumaiyakhatun88]

Checking conversion rate by traffic source in the Channel Grouping report

Checking conversion rate by traffic source in the Channel Grouping report

You need full analytics for individual pages, not the entire site. Then the indicators will be more accurate, and it will be easier to make the right decision.

By default, analytics systems are configured to report on vanity metrics. qatar rcs data You need to work and configure reports on indicators that are important to your specific business.


Vanity metrics don't provide real information about business performance, but they do provide a lot of data for analysis. They should only be used as a supplementary tool to better understand whether and how a company is achieving its goals.

We structure our work with metrics as follows:

We determine the main business indicators in a specific project.

We extract vanity metrics from them and use them as additional information for analytics and forecasts.

We always keep the main goal and intermediate goals in mind and analyze data based on them.

We learned our lesson after that memorable incident many years ago and never again use vanity metrics as our primary metrics.

And what metrics do you use as KPIs?