What is a Data Manager
The Data Manager is the highly qualified and expert professional responsible for the implementation, management, security and analysis of the company or organization's data .
Within the company we could find different categories or bc data india functions, for example, that of the CDO or Chief Data Officer , a profile with a more organizational and leadership aspect. Although both work with data, the Data Manager is a profile more accustomed to working with numbers and a large number of records.
The Data Manager is an expert in information technology (IT), databases, and query and programming languages.
The database administrator
With the emergence or explosion of Big Data, companies have entered the world of data mining using technology. The lowering of the cost of technology and its rapid development have led to or generated a large volume of data.
Given this situation, the role of the data administrator has become essential , facilitating decision-making at the highest levels of the organization with their work.
In telecommunications companies, for example, their functions are present in the analysis of the behavior of users on the Internet. In advertising companies, among other things, data is extracted from the analysis to facilitate and improve the user experience when browsing the Internet.
One of the problems that most companies face is the difficulty of finding qualified specialists. There is a huge shortage of managers, administrators and data analysts . This is why we offer the Master in Business Intelligence and Data Management at Inesdi. Our commitment is to train future specialists who are able to meet the current market demand.
database administrator
Data Manager: Functions
The Data Manager, Data Manager, Data Analyst or Data Scientist has a mix of skills that includes experience in the world of business, software, programming and data analysis.
In most cases, their academic training has been in physics, mathematics, computer science, electronics, telecommunications or statistics. But as we can see, it is a role that requires multidisciplinary training .
Its main functions are:
-Maintain and manage the databases that make up the company's information system
-Maintain the security and integrity of the data system
-Design data storage and distribution
-Analysis and reporting for corporate decision making
-Develop applications or scripts for the automation of data management
The Data Manager and Digital Marketing
There is no doubt that one of the things that defines a Data Manager is the ability to analyze . This skill is very valuable in digital marketing. In addition, technological advances and the arrival of AI enhance the relationship with the customer and the knowledge that the company acquires about their behavior, tastes, way of moving in the digital environment, etc. Today, thanks to data analysis, we can provide the right offer, to the right customer, at the right time. Personalizing the strategy even at the customer level.
Big data in the digital context is derived from each of the interactions that the client or user generates with the company. Web browsing, email conversations, phone calls, interactions on social networks, etc.
The interpretation and analysis of this data allows customers to be segmented into groups, allowing for the targeting and personalization of campaigns, prices, communication strategies and content generation. From the response of these segments or groups, we continue to learn and deepen the analysis. In a way, it is a continuous learning process.
