Influencer marketing, what is it?
Influencer marketing focuses on using the influence of people with a large audience and reputation on social media to promote a brand's products or services . Instead of reaching out to the brand's target audience directly, the influencer becomes the middleman. As such, they deliver the advertising message to their audience, who trust their judgment and opinions. The goal is to build trust and credibility with the influencer's audience to drive sales and brand awareness .
influencer marketing
Advantages of influencer marketing for your brand
Influencer marketing offers several advantages for brands looking to increase their gambling data brazil phone number online presence and reach new audiences. Here is a list of the most relevant ones.
Greater reach
Influencer campaigns reach an established and engaged audience that follows them on social media . This means that any content they promote for a brand will reach a large number of people.
Greater credibility
Influencers are usually people that their followers trust, which means that any recommendation they make for a brand will have more credibility than traditional advertising. In this sense, the impact of live shopping stands out , much higher than almost any other strategy.
Greater engagement
Influencer marketing works, among other things, because the influencer's interaction with their audience is high. Which means that any content they promote for a brand will have greater interaction from followers .
Greater segmentation
Influencers usually have a specific and segmented audience, which means that brands can reach very specific audiences that fit their target .
Things to consider before starting influencer marketing
Before working with an influencer, it is important to take into account a few aspects to ensure that the collaboration is successful. Some of the aspects to consider are:
Affinity of the selected profile with the brand and the target audience of the campaign : it is important to select influencers based not only on quantitative criteria, but also on qualitative ones. The key is not the large numbers of their channel, but the affinity of the selected profile with the brand and the target audience of the campaign. There is no point in working with an influencer to promote products if their audience is not interested in those products.
Knowing the influencer beyond their subject matter : you need to know the influencer's philosophy, line of thought and editorial style. The affinity in values and philosophy between the brand and the influencer is essential.
Offer interesting initiatives for the influencer and their followers : it is important to keep in mind that it is not only about what is interesting for the brand, but also what is interesting for the influencer and their audience.
Nurturing relationships : It is essential to maintain a good relationship with influencers in the long term. To do this, it is necessary to develop empathy and interpersonal relationships based on vertical knowledge of niches and the ability to provide real added value to communications, events and experiences designed for influencers.
Let your influencer advise you on content, formats, style and posting times. They know their medium best!
Look for a long-term relationship! It will give your brand more credibility and will lead to greater involvement of the influencer as a true believer.
influencer marketing
How to work influencer marketing from a corporate perspective?
To work with influencers from a corporate perspective, it is necessary to follow some recommendations and advice, such as approaching the influencer with specific knowledge about the product or service, beyond the technical specifications or the press release .
On the other hand, influencers are the ones who know their medium best. That is why it is important to listen to their advice both in terms of content and formats, style and publication times.
It is also essential to offer attractive incentives to the influencer. This way you ensure that they are effectively involved in promoting the brand.
Of course, it is vital to monitor the reach and effectiveness of influencer campaigns . This way you can measure their impact and improve future collaborations.
In short, working with influencers can be a very effective strategy for building awareness, engagement and virality of brands' messages. It is essential to keep in mind that the success of a collaboration with influencers depends not only on the size of their audience, but also on the affinity of the profile with the brand and the ability to offer interesting initiatives for the influencer and their followers.
By @lauramaria_vaz Laura María Vázquez Viaño has a degree in Advertising and Public Relations, with a double Extraordinary End of Degree Award from the Xunta de Galicia and the University of Vigo. She has 10 years of experience in the design and development of global marketing and communication strategies. She specializes in online communication aimed at generating social influence and engagement.
