READ ALSO: Ultimate Guide to Effective B2B Prospecting
Step 3 – Integrate Email and LinkedIn into a Multi-Channel Prospecting Strategy
Combining email and LinkedIn allows you to create a smoother and more thailand email list engaging prospecting journey. Here’s how to structure an effective multi-channel prospecting sequence:
1 – Sample Prospecting Sequence
Day 1 – Sending an Introductory Email
Send a personalized first email to capture the prospect’s interest and introduce yourself. Make sure the message is short, relevant, and engaging.
Day 2 – View LinkedIn Profile
After sending the email, view the prospect’s LinkedIn profile. This shows that you are interested in their business and can get the prospect interested in your business.
Day 3: Follow-up via Email
Send a second follow-up email to reiterate your previous message and offer additional information or resources (e.g. a whitepaper or case study).
Day 4: LinkedIn Connection Request
Send a connection request on LinkedIn. Use a personalized note explaining why you want to connect and how you can offer value.
Day 5: LinkedIn Engagement
If the prospect accepts the request, begin interacting with their posts (like, comment) and send a direct message to continue the conversation.
Day 6: Final Follow-up via Email or LinkedIn Message
Depending on the prospect’s response, send a final email or LinkedIn message to try to schedule a call or meeting.
2 – Use Automation Tools
Automation is essential to managing a large-scale multi-channel prospecting strategy. Use sales enablement platforms, such as Sales.Rocks, to automate communication sequences, track lead engagement, and coordinate sales efforts.
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How to combine an email campaign and a LinkedIn prospecting campaign with Magileads?
In today's B2B prospecting landscape, a multi-channel approach is essential to maximize lead engagement and increase conversion rates.
Among the tools available to sales and marketing teams, Magileads has established itself as a complete solution that allows you to automate and optimize email campaigns while integrating LinkedIn prospecting efforts.
By combining an email campaign and a LinkedIn prospecting campaign with Magileads, you can take advantage of the benefits of each channel while optimizing your B2B prospecting efforts.
Magileads Prospecting Acquisition Request
Why integrate email and LinkedIn prospecting with Magileads?
Magileads is a multi-channel prospecting platform that helps generate qualified leads by automating marketing and sales processes.
Its main advantage lies in its ability to integrate both emailing and LinkedIn prospecting, thus offering a single platform to manage and coordinate all your prospecting actions.
Here are some reasons why Magileads is an ideal tool to combine these two channels:
Centralization of efforts
Magileads allows you to manage all your emailing and LinkedIn prospecting campaigns from a single platform, thus facilitating the coordination of actions and team alignment.
Smart automation
Magileads offers advanced automation features, such as sending email sequences and triggering automated LinkedIn messages based on prospect responses.
Personalization at scale
With its advanced personalization features, Magileads allows you to create personalized messages based on prospect data, increasing the chances of engagement.
Tracking and Analysis
The platform offers analytics tools that allow you to monitor campaign performance and optimize actions in real time.
Step 1: Set up your email campaign with Magileads
1 – Create a list of qualified prospects
The first step to any effective prospecting campaign is to create a list of qualified prospects. Use Magileads to import or create your contact list from different data sources.
You can also use Magileads' advanced search filters to identify prospects that match your profile.
