Are B2C and B2B strategies similar?
Unlike B2C (companies that sell to the end consumer), where there are thousands of clients with names that are not recognized, B2B (companies that sell to companies) usually have a very small group bc data philippines of clients and on a smaller scale, making the digital strategy process more complex, due to the difficulty of approaching their end customers and decision makers.
This means that the market is smaller, in very specific industries, and is completely conditioned by the interactions between companies when exchanging products and services. So, with the market being so small, customers are worth much more to the company.
The complexity of B2B
Another peculiarity of this market is the purchasing decisions and what they entail. For example, the costs of the service or product are higher, due to the machinery, or it may be that the impact of the purchase is greater.
These terms can influence the final decision, making it difficult to make and taking longer. For this reason, more than one person is usually involved and the decision must be approved by a decision-maker, which takes time.
Accelerate sales closing by implementing the right digital strategy.
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Strategies for selling in B2B
It is essential (as in any digital marketing process) that B2B companies know how their customers are going to buy from them, know why they started looking for the solution you offer, why they decided to continue the deal with you, what they need to solve, what they hope to gain... among other things. All of this can be identified by a Digital Commercial Architecture that, in addition to giving you all this information, will help you define your Unique Value Proposition or align the one you already have.
Digital Business Architecture is a solid foundation for any digital marketing .
To achieve a good B2B marketing strategy, you have to be creative, analytical, know the essential tools for managing it, understand the business and take into account the objectives of this type of company, in addition to, of course, knowing how to use the budget in favor of generating prospects.
It has been proven that 98% of companies search for their suppliers online, so having an updated, optimized website connected to a digital strategy is smart.
It is the best way to differentiate yourself from the competition to have greater reach and visibility with potential customers, introducing new strategies and channels that did not exist before or that you had not explored.
The online world offers the possibility of measuring digital marketing actions in real time, in order to be able to react to difficulties and errors, improving effectiveness.
