This methodology leaves behind that archaic business philosophy in which business was rude and aggressive in sales , in a world currently governed by "word of mouth", generating long-term relationships and unique experiences.
“More than a methodology, it is a business philosophy”
Today, customers have the power of information doctor database about products and services at their fingertips , in different sectors, with specific data on value propositions and existing competition. They are looking for immediate, easy and fast solutions to their problems or needs, establishing a new form of communication and attraction.
Inbound Marketing is a method of attracting, engaging and delighting prospects to drive business growth by providing value and building trust. It focuses on helping people by establishing high-value relationships with strangers, doing business in a more human way. It is a better way to market, sell and build customer loyalty.
If you let your customers tell you what they think, want, like or need, you will be able to communicate and interact, increasing the likelihood of trust in your brand by choosing the channel and content of their preference.
Accelerate sales closing by implementing the right digital strategy.
I want to know more!
This philosophy is based on:
Share your knowledge with the world. Create quality content.
Adapt to your consumers' way of thinking.
Delivering value in every experience.
Delivering the right information to the right person, at the right time.
Attract potential customers by offering them value.
Offer personalized experiences.
Unite efforts from all areas of your company with one central objective: the customer.
This methodology is identified as a wheel that spins around three stages, where the wheel represents the growth of your company (the more it spins, the more it grows), and the impetus to spin is your customers.
To make it easier to visualize, imagine a snowy day when a small snowball, representing your company or business, begins to spin. Customers who have built trust with you, are satisfied with you, and/or are loyal to you, roll it along the path. The more it spins, the bigger it will become.
