Marketing Automation in E-commerce and Retail

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You will also have understood from the examples described in the previous paragraph that email marketing and e-commerce activities are the ones that can benefit the most from marketing automation .

If you manage an e-commerce or you are planning to open one, take advantage of this paragraph. Marketing automation in the e-commerce field is what you need most to make your online sales activity efficient, scalable and sustainable .

It is almost impossible to run an online store without the armenia phone number list help of an automation tool, even a basic one. Even if you use a common e-commerce platform like Shopify , Prestashop or Magento , you will need to consider integrating a plugin or a marketing automation tool for ideal management.

Discover the tool to do Marketing Automation with Shopify

Here are some essential ecommerce tasks you can automate with a workflow.

Customer Segmentation – You can divide your customers into segments based on various criteria such as purchasing behavior, interest in specific products or categories, geographic location, and more. This segmentation will help you send targeted and personalized communications to different customer groups.