Clicks made by leads on emails

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This score, evaluated in real time, assigns each contact a rating from 1 to 5 , indicating categories such as Inactive, At risk, Neutral, Active and Very active.

The engagement score is visible next to your contact list: it allows you to send specific messages to the most active contacts and increases the chances of converting them into paying customers .

4DEM offers similar tools for segmenting contacts, allowing you to divide them based on emails opened, last activity date and geographic location, among other available criteria. We can therefore say that both of these email marketing tools offer a wide range of customization of your contacts.

Autoresponders and automations in GetResponse and 4DEM
Any self-respecting email marketing software must norway phone number list provide its users with the ability to create workflows and automations based on specific events, to further personalize the email marketing process .

With GetResponse , you have the option to develop custom workflows or choose from over 30 pre-built templates , organized by their purpose and goal.

Additionally, you can configure triggers based on different factors, such as:
and many other options

With a free 30-day trial , you can familiarize yourself with these features, which will then be available with your Marketing Automation subscription.