Mobile Optimization
These days, not optimizing for mobile means losing customers. Most people are on their phones all day long.
If someone country code +357, cyprus phone numbers uses their smartphone to visit our website and sees an unoptimized pop-up, they’re not going to pay attention to it. You don’t want all your efforts to go to waste like that. Design ads that work well on all devices.
Trigger Time Out - Intent
Timing plays a key role in the effectiveness of exit-intent popups. If they don’t appear at the right time, they won’t be as useful. Make sure they don’t appear while users are doing other things on your website.
This applies not only to pop-ups with exit intent, but also to any ads you create for your website. Time is the difference between intrusive and effective.
Image source-dynamicyield.com
Offering variety
Users who leave your site think they have nothing more to see, so there’s no point in showing them what they’ve already seen. The same thing happens if you use the same design for all your popups.
Try different offers and designs to give your users a more dynamic experience. However, try to stay in the 4th of July theme. You shouldn’t deviate from your branding either. The ad still needs to look like something from your company.
As mentioned earlier, you can save the offer only for the popup and avoid showing it on your website. This way, it’s a real treat for those who are about to leave your page.
A/B Testing
Tracking your progress is the only way to know if you’re doing a good job. A/B testing is great for that. Run these tests on different versions of your popups and offers to optimize your performance.
This should be something you do from time to time. Even if your pop-up campaign is doing well, it’s still good to make small changes later on.
There are many online marketing platforms that offer A/B testing and other analytics features. Some come with a fee, but the cost is worth it if it allows you to accurately track your progress.
