We’ve compiled a list of the must-see speakers at Brighton SEO and asked them to give three reasons why you should attend their talks.
Restructuring Websites to Improve Indexability
Time: April 12, 11:45, Union 1 & 2
Areej Abu Ali, Head of SEO at Verve Search
I will talk about restructuring websites to increase indexability and redirect robot crawling.
Here are three great reasons to join:
I will cover crawling and indexability issues;
The talk includes a detailed case study of a job aggregator website and shares the entire methodology;
You will receive tips on how to overcome the challenge of ensuring your recommendations are implemented.
Harry and Lloyd's No-Fool Guide to GMB Optimization
Time: April 12, 10:50, Meeting Room 1
Greg Gifford, VP of Search at DealerOn
My session will cover in-depth optimization tips for Google My Business list of united-kingdom cell phone numbers the new homepage for most businesses online. Most importantly, I will explain how the new Questions and Answers feature works and how to best use it to optimize your first impression with potential customers. I will also review Google Posts, including how to use them for best success, how each type works, and how to properly optimize images.
Why should you come too? Because:
You'll learn how to outsmart your competitors before customers even see your website;
You'll learn how to use GMB's new features to your advantage, before your competitors even know what they are;
You'll learn how to start using GMB as your new homepage so that when users land on your site it's already there.
Simple Ways to Visualize Your Scan Data Without Coding Knowledge
Time: April 12, 12:10, Union 1 & 2
Anders Riise Koch, SEO Director at Datawords
Crawling visualization has evolved greatly over the last few years with tools that allow users to visualize crawl data more easily. In this talk, I will help you explore the different tools available for crawl visualization while also explaining visual ways to tell customers how to structure their websites.
Why join? Good:
Learn how to create better presentations using data visualization;
Learn how to visualize internal linking, keyword usage, and external linking factors;
Convince your customers to implement the changes you need by showing the impact in a visual format.
What Your Boss Expects You to Know About SEO
Time: April 12, 14:55, Union 1 and 2
Lukasz Zelezny, Former SEO Director at Zoopla/uSwitch
I'll teach you how the Snapshot method and GAP analysis work, with jargon-free advice including WordPress plugins that can help improve your website's performance and rank higher on Google.
Why join? Because:
I will show you easy-to-implement tactics that your boss will love;
I will definitely present things that work;
I'll teach you how to improve your SEO by doing less.
Small Business Small Budget - 10 Do's and 5 Don'ts for Local SEO Success
Time: April 12, 10:00, Meeting Room 1
Claire Carlile, Claire Carlile Marketing
Local SEO – it’s so hot right now. The concept of ‘local search’ is more important (and talked about) than ever before – the rise of mobile-first, presence-first, and 0-click SERPs are changing the way people search and what results are served. In this talk, I’ll cover the changing search landscape and detail 10 essential tactics for local SEO success for small businesses, and 5 tactics you really shouldn’t use. At all.
Three reasons to join:
Learn how to take advantage of a range of new features in Google My Business;
Learn how to accurately track and measure the value of clicks from GMB to your website;
Be encouraged to put on your anti-SPAM cape, fight spam, and rank higher!
Gamification: Connecting in Fortnite
Time: April 12, 15:20, Meeting Room 1
Becky Simms, CEO of Reflect Digital
My talk is about how you can use gamification in your marketing to generate tons of links for your SEO strategy. In this quick talk, I’ll explain the background of gamification and why it’s so powerful for your target audience, using data from a survey conducted by Reflect Digital. The talk then moves on to the dos and don’ts of gamification, so your audience will have a solid understanding of how to win with this type of marketing. Then, we’ll get to the part everyone’s been waiting for: how to earn tons of links in two weeks using gamification!
Here are three great reasons to come:
Actionable insights – leave feeling like you know how to evaluate whether a game will work for your brand;
Data – with data to back everything up, there will be no doubt in your mind about this speech;
Monitoring - you'll understand what you can monitor and what to expect from your gamification campaign!
Become a Local Hero: PPC Tips to Become the Boss of Your Neighborhood
Time: 12 April, 12:10, The Restaurant
Oliver Ewbank, Biddable Media Advisor
More than 20% of Google searches are for local products, services or places.
Over the past year, Google Ads has released a number of new ways to leverage local intent searches. This talk will cover all the different ad formats available to grow your business.
Why join? Good:
Learn about tracking store visits and sales;
The latest local search ad formats;
Innovative geotargeting tips.
Screaming Frog + Xpath: A Guide to Analyzing Your Competitors
Time: April 12, 16:10, Union 3 & 4
Sabine Langmann, SEO & Digital Marketing
To all practicing SEOs out there: This talk is for you. If you’re using Screaming Frog but haven’t really gotten into custom extraction, I’ll help you learn in no time! You’ll leave with actionable advice you can implement right away. See you there!
Three reasons to come:
Actionable advice you can implement immediately after the session.
You will finally be able to analyze the parts of the site that you really need.
Get pro tips on site extraction from me and my scene partners in Xpath, Regex and Python in a comprehensive one hour session!
Content The Art of Necromancy: How to Resurrect a Dead Campaign
Time: April 12, 10:50, Union 3 & 4
Kat Kynes, Content and Outreach Consultant, Pole Star Digital
The better the content, the more links you generate… right? But what happens when you fall in love with your content, get client approval, but start outreach and find your campaign dead in the water? This happens to all content marketers at some point in their careers. At BrightonSEO, I’ll share my experience of managing a content marketing campaign that failed to build links, and what I did to turn it around.
During the talk I will cover:
How to determine why a content marketing campaign is failing?
Reinvigorate a content marketing campaign;
The importance of working with in-house public relations teams.
