The search volume is quite high.

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Fortunately, people search for the same things — or often very similar things — for which you can group keywords together, i.e. into entities. When done right, keyword research helps you find the best keywords for your specific website.

"Winning" keyword research helps you find phrases and topics that:

are most relevant to your business.



Competition is low (e.g., are eligible for ranking)

Click to tweet.

You can see how these factors play together in the diagram below.

Keyword research helps you find additional and relevant Free Seo Digtal Markating keywords that your audience searches for, which you can use to enhance your content roadmap or product offerings.
Keyword research matrix
Keyword research matrix

1. Discover valuable keyword phrases and topics.
You think you know what you want to rank for, but are you sure? Do you know all the ways people are searching that could lead to your website?

For example, if you sell “wholesale wine glasses,” that might be a good term to target. Keyword research can help you uncover other relevant terms like:

Wholesale Wine Glasses Bulk

Cheap wine glasses