LAL Lookalike Audience

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In social media, dark posts are sponsored posts published on targeted user newsfeeds. Even though influencer content whitelisting involves repurposing pre-existing influencer content for paid reach, these dark posts do not show up on the influencer’s personal page.


The brand’s goal when whitelisting an influencer is to use the influencer’s audience buy bulk sms service data to target similar or identical audiences. These new – yet identical – audiences are called LALs.

UGC (User Generated Content)

Both influencer social posting and paid social ads can produce UGC, or audience engagement taking the form of comments, shares, hashtagged posts, reviews, etc. Often, the volume and quality of UGC is a measure of a brand’s authenticity.

Technically, influencer social posts are UGC, even if a brand hired them for an influencer marketing campaign. Ongoing audience engagement (minus vanity metrics) also qualifies as UGC.