We are definitely in the era of Digital Marketing , where we can reach many more companies, people and positions; however, this can also be a risk if we do not know how to do it. Bad communication is worse than no communication at all . Check out our B2B Digital Marketing article , where we tell you how to prepare a Digital Marketing strategy for companies; adapted to their mission, values and audience.
LeadMarket offers an integrated Digital Marketing service where we help you create an effective strategy and advertising materials that encourage the generation of qualified leads. Creation of a Landing Page for your event, product or advertising campaign; Management of social networks ; Newsletters ; Sponsored content ; SEO ; among others.
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In this type of method, we find different ways to acquire leads, but without a doubt, one of the most used is Email Marketing , which consists of sending information about our products or services by email; or even invitations to seminars or events. Always take into account the time and day of sending; and take creativity into account. These are essential points. ( Pay attention to the Data Protection Law )
Other ways to generate leads can be through optimizing email data your website's positioning through SEO ( Search Engine Optimization ) or paid advertising – Google Ads, Facebook Ads or LinkedIn Ads ( Recommended for B2B ), Video Advertising – YouTube and actions it generates on your social networks ( Daily posts ).
Combination of OFFLINE and ONLINE methods
While it is true that the online method is gaining more traction year after year, the offline method can be a way to differentiate ourselves from the competition. That is why we recommend creating strategies that include both of these methods .
In the strategy of creating Events to publicize a specific project or product of a company, you can do advertising both online with social networks , email marketing and paid advertising , and offline with Teleprospecting and contacting companies to extend the invitation to the event.
When we choose to make flyers to leave in a company's traditional mailbox, we can include our website details and a Call-to-Action for that person to access from a computer and request more information.
Another very good option is for there to be a section on the website where the person must include their telephone number so that the company can call and explain the service or product ( Call Back ).
Conclusion
When planning a global lead generation strategy, it is important to know and define exactly who you are going to approach and where you can find them most easily.
