Naturalicious abandoned cart example

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1. Make the message fun, customized, and relevant to your brand
Getting customers to click on your message will be difficult if it’s not engaging. If you want your customers to be excited about shopping at your store and buying your products, you have to sound excited to tell them c level executive list about it. Naturalicious does a good job of making their abandoned cart messages sound fun, and they’re on-brand with how they interact with their customers through their other channels too. Remember, having a consistent brand voice is a key factor in being memorable to your customers.


The first message you send will do a good job at converting your customers, but what about the ones that you miss? Don’t worry—that’s why you send a second abandoned cart message to follow up from the first! Your first message will send to customers shortly after they abandon the cart. A secondary message should send one day later. This will give you a better opportunity to reach all those potential customers and increase your revenue with another reminder to refresh their memory.