That’s sometimes how we explain it too – as an insurance policy. I think the main difference with insurance is a lot of times you pay for it for your whole life and you never end up using it.
we see most people actually do end up making a mistake – that fire in their house (which is their ecommerce website) – and they end up using that magic “undo” button.
Michael: Oh, absolutely. I mean, we do get familiar with the Rewind interface. It’s not like we’ve never seen it before or we install it and forget about it. No, we definitely go back in there and retrieve stuff from time to time.
Dasha: What would you say has been your worst experience with data loss?
Michael: Hmm. One time, it was a client that tried to get involved in the job function email database code of a page, and broke up the structure of it. They sent me a message like, “It’s an emergency! This whole page that’s important to us is all messed up and we need to retrieve it.” I was super busy at that moment. So it was really easy for me to say, “Thank God, there’s Rewind. Let me just go in there and retrieve it instead of spending an hour with them refining the code or finding the person that could have the page and getting it back.”
Dasha: So seeing historical data in the Rewind Vault helped you identify what had been deleted?
Michael: Exactly. That reminds me of another thing we did for that merchant. The ability to check what had changed historically, for a specific product, really helped us. Whether it was just the price or part of the product description that was written differently before, that was not only a time saver, but it brought us elements that we would have never had if the store didn’t have Rewind.
