Dual Tracking for Universal Analytics and Google Analytics
Posted: Thu Apr 17, 2025 8:57 am
MonsterInsights first shows you a summary of your site’s most important analytics. It also has custom reports for Publishers, SearchConsole, Ecommerce, Dimensions, Forms, Real-Time, and SiteSpeed. This gives you more detailed insights into different areas of your site.
7 Reasons Why Your Website Needs MonsterInsights
Still not convinced to use an Analytics plugin like MonsterInsights when you can set it up without a plugin? Below are a few reasons why your website needs MonsterInsights.
1. Set up Google Analytics with ease
MonsterInsights makes setting up Google Analytics quick and easy. With just a few clicks, you can connect your website to Google Analytics without having to touch a single line of code.
This simple setup process works seamlessly for both small and canadian ceo large sites. MonsterInsights even supports multi-site networks with a setup wizard that makes everything as easy as “point and click.”
MonsterInsights integrates seamlessly with Universal Analytics (GA3) and Google Analytics 4 (GA4) . You can connect MonsterInsights with either version you're running, or connect both versions at the same time with the dual tracking feature.
monsterinsights dual tracking for GA4
With this feature, you can continue using your Universal Analytics property that has all your historical data and the reports you know and love, while collecting additional data from Google Analytics 4.
GA4 also lacks some important metrics like bounce rate, top landing pages, and form submission tracking. But with dual tracking, you can still access statistics that aren’t yet available in GA4.
See our full comparison: Google Analytics 4 vs. Universal Analytics
3. Gain insights from a range of tracking capabilities
MonsterInsights lets you easily enable dozens of Analytics tracking features on your website that might otherwise have gone unnoticed.
Let’s take a look at some tracking features that you can easily enable with MonsterInsights.
Custom Dimensions : Track authors, categories, tags, searches, logged in users, SEO scores, etc. on your website.
Custom Event Tracking : Create your own custom event trackers without writing any code.
Inbound and outbound link tracking : See where you’re sending your website visitors, which can help you find new partnership opportunities. It also lets you track inbound communication conversions from phone and email links.
Enhanced link tracking : Find out which calls-to-action and links on your pages are getting the most clicks.
Scroll Tracking : See how far customers scroll down the page before they lose interest.
7 Reasons Why Your Website Needs MonsterInsights
Still not convinced to use an Analytics plugin like MonsterInsights when you can set it up without a plugin? Below are a few reasons why your website needs MonsterInsights.
1. Set up Google Analytics with ease
MonsterInsights makes setting up Google Analytics quick and easy. With just a few clicks, you can connect your website to Google Analytics without having to touch a single line of code.
This simple setup process works seamlessly for both small and canadian ceo large sites. MonsterInsights even supports multi-site networks with a setup wizard that makes everything as easy as “point and click.”
MonsterInsights integrates seamlessly with Universal Analytics (GA3) and Google Analytics 4 (GA4) . You can connect MonsterInsights with either version you're running, or connect both versions at the same time with the dual tracking feature.
monsterinsights dual tracking for GA4
With this feature, you can continue using your Universal Analytics property that has all your historical data and the reports you know and love, while collecting additional data from Google Analytics 4.
GA4 also lacks some important metrics like bounce rate, top landing pages, and form submission tracking. But with dual tracking, you can still access statistics that aren’t yet available in GA4.
See our full comparison: Google Analytics 4 vs. Universal Analytics
3. Gain insights from a range of tracking capabilities
MonsterInsights lets you easily enable dozens of Analytics tracking features on your website that might otherwise have gone unnoticed.
Let’s take a look at some tracking features that you can easily enable with MonsterInsights.
Custom Dimensions : Track authors, categories, tags, searches, logged in users, SEO scores, etc. on your website.
Custom Event Tracking : Create your own custom event trackers without writing any code.
Inbound and outbound link tracking : See where you’re sending your website visitors, which can help you find new partnership opportunities. It also lets you track inbound communication conversions from phone and email links.
Enhanced link tracking : Find out which calls-to-action and links on your pages are getting the most clicks.
Scroll Tracking : See how far customers scroll down the page before they lose interest.