Events, that great technique that, when well planned and executed, will bring you highly satisfactory benefits for branding, communication, customer acquisition, loyalty, and conversion. Why skip this step? If you have the right budget and resources, go ahead! The results will be very promising!
But, of course, your event won't be able to be known on its own, especially if we're not a major brand, whose branding, let's say, already flows as an ambassador from the naming and organization itself. Communication is very important, not only to attract attendees and achieve our proposed objectives, but also to promote our values, our mission, the stories, experiences, and narratives that will help us explain these values and missions—in short, brand awareness, association, and recognition.
Let's say that, to sell, it's essential to have a well-designed marketing plan, but this must be accompanied by a good communications plan to panama mobile database achieve the desired visibility and meet our objectives. Of course, it's difficult to establish a plan for every event, as each one requires its own analysis due to its nature: audiences, content, products, offering, sector, etc. Even so, we'll try to address the most common tactics.
So, what would a successful communications plan look like, and what would its main phases be? Let's get started!
Phase 1: Before the event
A good event page (pre-event page):
It's essential to have this resource, the central point where we'll direct our traffic through all our strategies. It could be your website's main page, a landing page created exclusively for your event, etc. The most relevant information should appear: event name, description, graphic resources, list of speakers/artists/influencers, date, time, registration, ticket purchase, and share buttons.
We can use our page to capture leads , generate initial interest, of course, it's important to optimize SEO and while we're at it, use creativity to create "early-bird" promotions with countdowns, etc.
Blog post:
The mission! This is very important in the communication process, and of course, we have to share it. How? Well, a good, well-written post with all the details for our blog wouldn't be a bad idea.
Generate attention, interest, and convince your target audience why your event is important and why they should be part of it.
Social Media:
Our official social media platforms are a key tool in our communications and promotional efforts. This strategy, well planned and scheduled well in advance, and of course with rich, engaging, and relevant content, will help us expand our mission (which we discuss in the blog post).
It's important to have a content manager who knows how to get the most out of this content. If this isn't your first edition, we can draw on previous archives and User-Generated Content (content created by our attendees). If this is your first edition, it's time to get creative. We always emphasize the importance of video!
There are countless channels we can use: Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, Pinterest, Medium, etc., and of course, we can explore and exploit all the attractive possibilities they offer. Which ones are best suited for your event's promotional strategy?
Another important topic we can't forget: it's essential to have your official hashtag or hashtags through which we'll generate conversation and increase our reach .
Associations and collaborations ( partnership ):
Long before officially announcing our event, we should have already developed a contact strategy for our potential partners and collaborators and secured them on board through substantial, well-defined contractual agreements. Which brands, collaborators, or media partners are best suited to spread the word through their followers.
