More than one of you will have a smartwatch on your wrist right now, checking WhatsApp messages, or AirPods connected to your phone, listening to your favorite podcast. That's right, wearables are here to stay , as the statistics prove. A study by the consulting firm International Data Corporation (IDC) states that annual growth of 18.4% is expected over the next three years.
Today, we find endless possibilities, from more affordable devices for users who don't engage in physical activity to more powerful devices for athletes that allow them to monitor their entire performance. In the following article, we'll explore what wearables are and how they integrate into mobile marketing strategies.
What are wearables?
Wearables are electronic uruguay mobile database devices that adapt to a part of the human body, continuously interacting with the user and other devices . These include smartwatches, activity trackers, wireless headphones, and even shoes with built-in GPS.
The strength of these devices is that, in addition to monitoring our physical activity (hours of sleep, quality of sleep, kilometers walked, etc.), they integrate seamlessly with other devices such as mobile phones, so that all activity is recorded on the device.
How do wearables fit into mobile marketing?
The emergence of these technological devices and their year-over-year improvements offer great opportunities for creating mobile marketing strategies. Remember, like smartphones, we carry wearables around with us constantly, collecting vast amounts of information in real time. Below are some ways to leverage this technology:
Personalization: Wearables allow for much more targeted segmentation and personalization tailored to the user, as we know at all times what type of activity they typically engage in, where they do it, and so on. These devices constantly collect data about users. Information is power. Therefore, not only will we be able to create less intrusive and highly personalized ads, but we will also be able to send them at the right time.
Synchronization with social networks: Wearables such as smartwatches allow you to synchronize the device with Facebook, WhatsApp, etc. This information will be relevant for later creating mobile marketing strategies.
Micro-moments: Micro-moments are those moments where a user uses a mobile device to look up information in order to solve a problem. The incorporation of wearables into everyday life will require us to consider these devices in micro-moments and, consequently, in any digital marketing strategy.
Mobile payments: Just as mobile payment technologies have been introduced with the aim of eliminating credit cards, wearables are entering the market with a clear advantage: they are part of our bodies. Mobile marketing efforts must adapt to this new trend.
