Call to action: do you know it? Do you use it on your website?
Posted: Tue Apr 22, 2025 5:04 am
According to the Digital in 2016 survey by We Are Social, around 45% of the Brazilian population is active on social media in some way. This represents approximately 90 million users connected to the networks consuming content of all types, formats and values.
Based on the data above, it’s not crazy to say that your brand can achieve a very large reach if it has a presence on social media, right? But before you start creating a profile for your company on each social network, you need to understand this universe a little and know your audience in depth.
With that in mind, in this venezuela mobile database content we will cover some essential points that you need to take into consideration before venturing into social media.
The dreaded algorithms
There is no social media platform that doesn't complain about the famous social algorithms. But before you start throwing stones at the poor things, it's important to understand how they work.
Imagine if you received all the content from your more than 600 friends on Facebook? Or saw all the photos your friends posted on Instagram? That would certainly be a huge amount of information and you would never be able to keep up with your timeline. In addition, you would certainly constantly see those posts that have nothing to do with what you are looking for.
To put an end to these problems, the most popular social networks use delivery algorithms. They consist of a series of codes based on artificial intelligence that work like formulas to show each user what they find interesting. Instagram, Facebook, YouTube and several other social platforms contain algorithms.
Here we come to an interesting point: the relevance of the content. If you are going to enter social media, you need to understand what your main audience likes in order to create relevant content. This way, the chance of it being delivered organically is much greater.
Know your audience!
Your target audience is essential for you to develop an assertive content marketing strategy. This is because you need to know exactly who you want to build a relationship with. By knowing them, you will understand their pain points, desires, wishes and behaviors.
This is one of the most efficient ways to “outsmart” the algorithms: you will adapt your content according to your audience, with more chances of appearing on the social networks of those who interest you and with what they want to see.
But do you know what the interests, behavior and demographics of your target audience are? Do you know if your customers are more interested in entertainment than news from a portal?
Therefore, before you start working on social media, it is very important that you build your brand personas. If you don't know what personas are or need some tips on how to create them, you should read this post here.
Based on the data above, it’s not crazy to say that your brand can achieve a very large reach if it has a presence on social media, right? But before you start creating a profile for your company on each social network, you need to understand this universe a little and know your audience in depth.
With that in mind, in this venezuela mobile database content we will cover some essential points that you need to take into consideration before venturing into social media.
The dreaded algorithms
There is no social media platform that doesn't complain about the famous social algorithms. But before you start throwing stones at the poor things, it's important to understand how they work.
Imagine if you received all the content from your more than 600 friends on Facebook? Or saw all the photos your friends posted on Instagram? That would certainly be a huge amount of information and you would never be able to keep up with your timeline. In addition, you would certainly constantly see those posts that have nothing to do with what you are looking for.
To put an end to these problems, the most popular social networks use delivery algorithms. They consist of a series of codes based on artificial intelligence that work like formulas to show each user what they find interesting. Instagram, Facebook, YouTube and several other social platforms contain algorithms.
Here we come to an interesting point: the relevance of the content. If you are going to enter social media, you need to understand what your main audience likes in order to create relevant content. This way, the chance of it being delivered organically is much greater.
Know your audience!
Your target audience is essential for you to develop an assertive content marketing strategy. This is because you need to know exactly who you want to build a relationship with. By knowing them, you will understand their pain points, desires, wishes and behaviors.
This is one of the most efficient ways to “outsmart” the algorithms: you will adapt your content according to your audience, with more chances of appearing on the social networks of those who interest you and with what they want to see.
But do you know what the interests, behavior and demographics of your target audience are? Do you know if your customers are more interested in entertainment than news from a portal?
Therefore, before you start working on social media, it is very important that you build your brand personas. If you don't know what personas are or need some tips on how to create them, you should read this post here.