Step 3: Standardize and Categorize Job Functions
Posted: Mon May 19, 2025 5:17 am
This step is all about improving the structure and consistency of your database. Standardized job function categories help you segment accurately and target your campaigns more effectively.
Key Actions:
Create Standard Job Function Categories: Group roles into consistent categories such as:
Marketing
Sales
Human Resources
Finance
IT
Operations
C-Level Executives
Apply Consistent Naming Conventions: Whether it’s “Chief Financial Officer” or “CFO,” decide on one naming style to use across your database.
Use Drop-Down Lists or Tags: If you’re using a CRM or email platform, use dropdowns or tags to categorize job functions instead of free-form text fields.
This allows for granular segmentation, which leads to more personalized and relevant email campaigns.
Step 4: Enrich and Update Contact Information
After cleaning and standardizing, yahoo email address the next step is to enrich your database. The more relevant data you have on each contact, the better your personalization and segmentation efforts.
Key Actions:
Add Missing Information: Use data enrichment tools like Clearbit, ZoomInfo, or LinkedIn Sales Navigator to fill in missing job titles, company names, industries, and locations.
Update Job Changes: People frequently change roles or companies. Regular updates help keep your database current and relevant.
Track Behavioral Data: Capture engagement metrics like email opens, link clicks, and form submissions to better understand your contacts’ interests.
Enrichment helps you build more complete buyer personas, personalize your messaging, and target the right job functions with the right offers.
Key Actions:
Create Standard Job Function Categories: Group roles into consistent categories such as:
Marketing
Sales
Human Resources
Finance
IT
Operations
C-Level Executives
Apply Consistent Naming Conventions: Whether it’s “Chief Financial Officer” or “CFO,” decide on one naming style to use across your database.
Use Drop-Down Lists or Tags: If you’re using a CRM or email platform, use dropdowns or tags to categorize job functions instead of free-form text fields.
This allows for granular segmentation, which leads to more personalized and relevant email campaigns.
Step 4: Enrich and Update Contact Information
After cleaning and standardizing, yahoo email address the next step is to enrich your database. The more relevant data you have on each contact, the better your personalization and segmentation efforts.
Key Actions:
Add Missing Information: Use data enrichment tools like Clearbit, ZoomInfo, or LinkedIn Sales Navigator to fill in missing job titles, company names, industries, and locations.
Update Job Changes: People frequently change roles or companies. Regular updates help keep your database current and relevant.
Track Behavioral Data: Capture engagement metrics like email opens, link clicks, and form submissions to better understand your contacts’ interests.
Enrichment helps you build more complete buyer personas, personalize your messaging, and target the right job functions with the right offers.