A new SaaS platform in the HR tech space successfully launched using a special data strategy focused on pre-validated leads. Instead of generic outreach, the marketing team acquired a database of HR managers and CHROs at mid-sized companies who recently attended relevant webinars or HR expos.
The outreach campaign included a three-part email sequence followed by office 365 email address list LinkedIn messaging. Because the contacts were pre-qualified and in-market, the software company saw a 22% demo booking rate from their first email alone.
By launch month, they had secured 150 paying users—far exceeding their initial projections. The use of a niche, intent-rich database made it possible to launch with precision and speed, avoiding the slow ramp-up most new SaaS firms face.
