Free Tools & Assessments (Lead Magnets):
Posted: Thu May 22, 2025 10:17 am
Podcasts: Beyond the main show, specialized podcasts (e.g., Smart Money Happy Hour, The Ramsey Call of the Day) cater to specific interests, drawing in targeted listeners.
Best-Selling Books: Dave Ramsey's books (e.g., "The Total Money Makeover," "Baby Steps Millionaires") are powerful lead generators, introducing readers to his system and driving them to his company's paid offerings.
Social Media Engagement: Active presence on platforms like Facebook, Instagram, YouTube, and TikTok, sharing motivational content, financial tips, and show snippets. This builds community, reinforces brand loyalty, and drives traffic to their website.
EveryDollar Budgeting App (Free Version): A popular australia phone number list free budgeting tool that requires user sign-up, immediately bringing individuals into the Ramsey Solutions' lead database.
Online Calculators & Assessments: Tools like the Debt Snowball Calculator, Investment Calculator, or the Retire Inspired Quotient (R:IQ) provide instant value to users while capturing their contact information.
Downloadable Guides: Offering free e-books or guides on specific financial topics (e.g., "How to Get Started with the Baby Steps," "Budgeting Basics") in exchange for an email address.
Core Product Promotion:
Financial Peace University (FPU): Their flagship personal finance course is heavily promoted across all media channels. While a paid course, introductory content often serves as a lead-in to FPU enrollment.
Best-Selling Books: Dave Ramsey's books (e.g., "The Total Money Makeover," "Baby Steps Millionaires") are powerful lead generators, introducing readers to his system and driving them to his company's paid offerings.
Social Media Engagement: Active presence on platforms like Facebook, Instagram, YouTube, and TikTok, sharing motivational content, financial tips, and show snippets. This builds community, reinforces brand loyalty, and drives traffic to their website.
EveryDollar Budgeting App (Free Version): A popular australia phone number list free budgeting tool that requires user sign-up, immediately bringing individuals into the Ramsey Solutions' lead database.
Online Calculators & Assessments: Tools like the Debt Snowball Calculator, Investment Calculator, or the Retire Inspired Quotient (R:IQ) provide instant value to users while capturing their contact information.
Downloadable Guides: Offering free e-books or guides on specific financial topics (e.g., "How to Get Started with the Baby Steps," "Budgeting Basics") in exchange for an email address.
Core Product Promotion:
Financial Peace University (FPU): Their flagship personal finance course is heavily promoted across all media channels. While a paid course, introductory content often serves as a lead-in to FPU enrollment.