Examples of B2B Lead Generation Tactics:
Posted: Thu May 22, 2025 10:35 am
Hosting a webinar on "Improving Cybersecurity for Small Businesses" to attract IT managers.
Creating a detailed whitepaper titled "The ROI of Cloud Migration for Enterprises" as gated content.
Using LinkedIn Sales Navigator to identify and connect with decision-makers in target companies.
Developing case studies that showcase how a software solution helped a client achieve specific business outcomes.
Attending industry conferences estonia phone number list to network and conduct live product demonstrations.
Demand Generation
Definition: Demand generation is a holistic marketing strategy focused on creating awareness, educating the market, and stimulating interest in a company's products or services before a prospect is ready to buy or even knows they need a solution. It operates primarily at the top and middle of the marketing funnel, building trust, authority, and desire, often without an immediate push for contact information.
Goal: To expand market reach, create positive brand affinity, and nurture potential buyers over time so that when they are ready to buy, your brand is top-of-mind and trusted. It's about making people aware of a problem they might have and positioning your brand as a potential solution, even if they're not actively looking yet.
Key Characteristics:
Objective: Awareness, interest, education, brand authority, market expansion.
Timeframe: Long-term strategy.
Content: Often ungated, educational, thought leadership, entertaining, and high-value (e.g., blog posts, podcasts, videos, research reports, interactive tools, community forums).
Creating a detailed whitepaper titled "The ROI of Cloud Migration for Enterprises" as gated content.
Using LinkedIn Sales Navigator to identify and connect with decision-makers in target companies.
Developing case studies that showcase how a software solution helped a client achieve specific business outcomes.
Attending industry conferences estonia phone number list to network and conduct live product demonstrations.
Demand Generation
Definition: Demand generation is a holistic marketing strategy focused on creating awareness, educating the market, and stimulating interest in a company's products or services before a prospect is ready to buy or even knows they need a solution. It operates primarily at the top and middle of the marketing funnel, building trust, authority, and desire, often without an immediate push for contact information.
Goal: To expand market reach, create positive brand affinity, and nurture potential buyers over time so that when they are ready to buy, your brand is top-of-mind and trusted. It's about making people aware of a problem they might have and positioning your brand as a potential solution, even if they're not actively looking yet.
Key Characteristics:
Objective: Awareness, interest, education, brand authority, market expansion.
Timeframe: Long-term strategy.
Content: Often ungated, educational, thought leadership, entertaining, and high-value (e.g., blog posts, podcasts, videos, research reports, interactive tools, community forums).