B2C Lead Generation:
Posted: Sat May 24, 2025 3:16 am
Lead Generation: "Who might be interested?" (Broad, marketing-led)
Prospecting: "Which of these are a good fit and ready to talk now?" (Targeted, sales-led)
Prospecting and Lead Generation in B2C & B2B Contexts
The application of these concepts differs significantly australia phone number list between B2C and B2B markets due to the nature of the buyer, sales cycle, and decision-making process.
A. B2C (Business-to-Consumer)
Focus: Capturing interest from a large volume of individual consumers.
Tactics: Running social media ads (e.g., Facebook, Instagram), offering discounts for email sign-ups, contests, search engine marketing (PPC and SEO) for high-volume keywords, free content (blogs, videos) that requires an email for downloads.
Output: An email address, a website visit, an app download, or a form submission from a consumer interested in a product or service.
B2C Prospecting:
Focus: Identifying and engaging individuals who are highly likely to buy and directly moving them toward a purchase. In B2C, "prospecting" often blurs with lead nurturing and direct sales. It's less about cold outreach to unaware individuals and more about targeted engagement with aware and interested leads.
Tactics:
Retargeting Ads: Showing specific product ads to users who viewed those products but didn't buy.
Personalized Email Sequences: Sending automated emails to users who abandoned a cart or signed up for a trial, prompting them to complete a purchase.
Prospecting: "Which of these are a good fit and ready to talk now?" (Targeted, sales-led)
Prospecting and Lead Generation in B2C & B2B Contexts
The application of these concepts differs significantly australia phone number list between B2C and B2B markets due to the nature of the buyer, sales cycle, and decision-making process.
A. B2C (Business-to-Consumer)
Focus: Capturing interest from a large volume of individual consumers.
Tactics: Running social media ads (e.g., Facebook, Instagram), offering discounts for email sign-ups, contests, search engine marketing (PPC and SEO) for high-volume keywords, free content (blogs, videos) that requires an email for downloads.
Output: An email address, a website visit, an app download, or a form submission from a consumer interested in a product or service.
B2C Prospecting:
Focus: Identifying and engaging individuals who are highly likely to buy and directly moving them toward a purchase. In B2C, "prospecting" often blurs with lead nurturing and direct sales. It's less about cold outreach to unaware individuals and more about targeted engagement with aware and interested leads.
Tactics:
Retargeting Ads: Showing specific product ads to users who viewed those products but didn't buy.
Personalized Email Sequences: Sending automated emails to users who abandoned a cart or signed up for a trial, prompting them to complete a purchase.