B. B2B (Business-to-Business)
Posted: Sat May 24, 2025 3:17 am
Direct Sales Follow-up (e.g., for high-value B2C): For services like luxury real estate or high-end financial planning, a salesperson might directly call or email someone who expressed specific interest via a website form.
CRM-driven Outreach: Identifying and australia phone number list contacting loyalty program members with highly personalized offers based on their purchase history.
Example (local context, Sherpur): A new electronics store in Sherpur might run a Facebook ad campaign (lead generation) to capture emails of people interested in smartphones. Then, they might use those emails to send personalized offers (prospecting/nurturing) or even call individuals who signed up for a "premium consultation" to discuss specific models.
B2B Lead Generation:
Focus: Attracting businesses that might need your product or service, often through content that addresses common industry pain points.
Tactics: Whitepapers, webinars, industry reports, SEO for business-related keywords, LinkedIn advertising, company pages, gated content, event registrations.
Output: A business contact's email, job title, company name, and perhaps an understanding of their initial interest (e.g., downloaded a report on cybersecurity, signed up for a demo). These are typically Marketing Qualified Leads (MQLs).
B2B Prospecting:
Focus: Taking those MQLs (or identifying completely new companies/contacts) and actively engaging them to determine if they are a good fit, have budget, authority, need, and timeline (BANT criteria), and are ready for a sales conversation. This is where SDRs and AEs spend most of their time.
CRM-driven Outreach: Identifying and australia phone number list contacting loyalty program members with highly personalized offers based on their purchase history.
Example (local context, Sherpur): A new electronics store in Sherpur might run a Facebook ad campaign (lead generation) to capture emails of people interested in smartphones. Then, they might use those emails to send personalized offers (prospecting/nurturing) or even call individuals who signed up for a "premium consultation" to discuss specific models.
B2B Lead Generation:
Focus: Attracting businesses that might need your product or service, often through content that addresses common industry pain points.
Tactics: Whitepapers, webinars, industry reports, SEO for business-related keywords, LinkedIn advertising, company pages, gated content, event registrations.
Output: A business contact's email, job title, company name, and perhaps an understanding of their initial interest (e.g., downloaded a report on cybersecurity, signed up for a demo). These are typically Marketing Qualified Leads (MQLs).
B2B Prospecting:
Focus: Taking those MQLs (or identifying completely new companies/contacts) and actively engaging them to determine if they are a good fit, have budget, authority, need, and timeline (BANT criteria), and are ready for a sales conversation. This is where SDRs and AEs spend most of their time.