Digital Outbound Lead Generation (Reaching Out to Prospects)
Posted: Sat May 24, 2025 3:23 am
These methods involve actively pushing your message to a target audience.
Pay-Per-Click (PPC) Advertising:
Description: Running paid ads on estonia phone number list search engines (Google Ads) and social media platforms (Facebook Ads, LinkedIn Ads) that appear to targeted audiences.
B2C: Display ads for clothing, apps, food delivery; search ads for specific product queries.
B2B: LinkedIn ads targeting specific job titles/industries; Google Ads for high-intent business solution keywords.
Local Context (Bangladesh): Facebook Ads are highly effective for B2C due to large user base; Google Ads gaining traction for businesses.
Cold Email/LinkedIn Outreach:
Description: Sending personalized, unsolicited emails or LinkedIn messages to individuals who fit your ideal customer profile.
B2B: Very common for sales teams to initiate conversations with decision-makers.
B2C: Less common due to volume, but might be used for highly targeted, high-value consumer services.
Display Advertising:
Description: Showing banner ads on various websites, often based on user demographics or Browse behavior.
B2C: Common for brand awareness and retargeting (showing ads to people who visited your site).
B2B: Can be used on industry-specific websites or business news portals.
Affiliate Marketing:
Description: Partnering with individuals or other businesses who promote your products/services in exchange for a commission on leads or sales generated.
Pay-Per-Click (PPC) Advertising:
Description: Running paid ads on estonia phone number list search engines (Google Ads) and social media platforms (Facebook Ads, LinkedIn Ads) that appear to targeted audiences.
B2C: Display ads for clothing, apps, food delivery; search ads for specific product queries.
B2B: LinkedIn ads targeting specific job titles/industries; Google Ads for high-intent business solution keywords.
Local Context (Bangladesh): Facebook Ads are highly effective for B2C due to large user base; Google Ads gaining traction for businesses.
Cold Email/LinkedIn Outreach:
Description: Sending personalized, unsolicited emails or LinkedIn messages to individuals who fit your ideal customer profile.
B2B: Very common for sales teams to initiate conversations with decision-makers.
B2C: Less common due to volume, but might be used for highly targeted, high-value consumer services.
Display Advertising:
Description: Showing banner ads on various websites, often based on user demographics or Browse behavior.
B2C: Common for brand awareness and retargeting (showing ads to people who visited your site).
B2B: Can be used on industry-specific websites or business news portals.
Affiliate Marketing:
Description: Partnering with individuals or other businesses who promote your products/services in exchange for a commission on leads or sales generated.