B2B for Home snap Itself (Co Star Group's Strategy):
Posted: Sat May 24, 2025 4:20 am
Property Heatmaps: Visual overlays on maps showing "likelihood to list" based on various data points (ownership time, mortgage age, distressed status).
Off-Market Filters: Tools to identify estonia phone number list properties that fit specific criteria but aren't currently on the market, allowing agents to find potential sellers before the competition.
Listing Lead Pages: Providing agents with custom lead capture websites optimized for each of their listings, ensuring any inquiries go directly to them.
Co Star Group's acquisition of Home snap (and later Homes.com) was a significant B2B strategic move. Co Star, traditionally strong in commercial real estate data, aimed to expand its footprint in the residential market by acquiring platforms with strong agent and consumer adoption.
The eventual "sunsetting" of Home snap into Homes.com and the "Homes Pro" app is part of Co Star's broader B2B strategy to consolidate its
residential offerings under a single, powerful brand that serves real estate professionals with comprehensive tools and generates leads for them.
In essence, Home snap (and its successors) operated on a multi-faceted digital lead generation strategy: attracting consumers (B2C) to its app, which then served as a source of leads for its agent users (B2B for agents), while simultaneously attracting agents (B2B for Home snap itself) by
offering a robust platform and tools for their own lead generation and productivity. Hoovers B2C & B2B Lead Generation: A Comprehensive Guide
Are you a business owner looking to boost your sales and increase your customer base? If so, you've likely heard of the importance of lead generation. In today's digital age, generating quality leads is crucial for the success of both B2C (business to consumer) and B2B (business to business) companies. But what exactly is lead generation, and how can tools like Hoovers help streamline the process? Let's dive in and explore the world of Hoovers B2C & B2B lead generation.
Off-Market Filters: Tools to identify estonia phone number list properties that fit specific criteria but aren't currently on the market, allowing agents to find potential sellers before the competition.
Listing Lead Pages: Providing agents with custom lead capture websites optimized for each of their listings, ensuring any inquiries go directly to them.
Co Star Group's acquisition of Home snap (and later Homes.com) was a significant B2B strategic move. Co Star, traditionally strong in commercial real estate data, aimed to expand its footprint in the residential market by acquiring platforms with strong agent and consumer adoption.
The eventual "sunsetting" of Home snap into Homes.com and the "Homes Pro" app is part of Co Star's broader B2B strategy to consolidate its
residential offerings under a single, powerful brand that serves real estate professionals with comprehensive tools and generates leads for them.
In essence, Home snap (and its successors) operated on a multi-faceted digital lead generation strategy: attracting consumers (B2C) to its app, which then served as a source of leads for its agent users (B2B for agents), while simultaneously attracting agents (B2B for Home snap itself) by
offering a robust platform and tools for their own lead generation and productivity. Hoovers B2C & B2B Lead Generation: A Comprehensive Guide
Are you a business owner looking to boost your sales and increase your customer base? If so, you've likely heard of the importance of lead generation. In today's digital age, generating quality leads is crucial for the success of both B2C (business to consumer) and B2B (business to business) companies. But what exactly is lead generation, and how can tools like Hoovers help streamline the process? Let's dive in and explore the world of Hoovers B2C & B2B lead generation.