Legitimate Interest: For B2B, legitimate interest can sometimes be used for cold outreach, but it requires a balancing test to ensure your interest doesn't override the individual's rights and freedoms. You must be able to demonstrate a genuine, reasonable reason for contacting them and offer clear opt-out mechanisms.
Transparency: Individuals have the right to know how their data is being collected, used, and who it's shared with. Your privacy policy must be clear and accessible.
Data Minimization: Only collect data that is necessary australia phone number list for your stated purpose.
Right to Object/Erasure: Individuals have the right to object to direct marketing and to request their data be deleted. You must honor these requests promptly.
If you transfer data outside the EU/EEA, ensure adequate safeguards are in place (e.g., Standard Contractual Clauses).
ICO Focus: Regulators like the UK's ICO continue to crack down on misuse of personal data and unsolicited marketing.
3. Canada (CRTC & DNCL)
Canada's telemarketing rules are primarily enforced by the CRTC (Canadian Radio-television and Telecommunications Commission) and revolve around the National Do Not Call List (DNCL).
DNCL Compliance: Similar to the U.S., businesses must subscribe to and regularly scrub their lists against the National DNCL.
Exemptions: Certain types of calls (e.g., from registered charities, political parties, opinion polling firms, or those with an existing business relationship) may have exemptions.
Calling Time Restrictions: Restricted calling hours apply.
Clear Identification: Callers must clearly identify themselves, the organization they represent, and the purpose of the call.
Internal DNC List: Companies must maintain their own internal DNC lists and honor individual opt-out requests.
Automated Calls: Strict rules apply to automated or prerecorded voice messages, often requiring prior express consent.
International Data Transfers
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