Action for Businesses

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Update Opt-Out Mechanisms: Ensure all communication channels (phone, SMS, email, website) have clear and easy-to-use opt-out methods that are recognized and processed.
Automate Processing: Implement systems (CRM, dialing software) that can quickly identify and log opt-outs across all channels and update consent status within the 10-business-day window.
Train Agents: Ensure agents understand and immediately australia phone number list act on all forms of revocation requests, and that they know the rules for the single opt-out confirmation message.
General TCPA & TSR Reminders (Ongoing):

National Do Not Call (DNC) Registry: Continue to scrub your call lists against the National DNC Registry.
Internal DNC List: Maintain your own internal DNC list and honor requests from consumers not to be called, even if they aren't on the national registry.
Calling Time Restrictions: Calls are prohibited before 8 a.m. and after 9 p.m. local time of the recipient.
Clear Disclosures: Telemarketers must identify themselves, the entity they represent, and the purpose of the call at the beginning of the conversation.
ATDS and Prerecorded Messages: Use of automatic telephone dialing systems (ATDS) or prerecorded voice messages generally requires prior express written consent for marketing calls, even for informational calls to cell phones (though specific nuances apply to informational calls).
2. European Union (GDPR)
The General Data Protection Regulation (GDPR) continues to be a cornerstone of data privacy for telemarketing within the EU and for any business processing data of EU residents.

Lawful Basis for Processing: You need a legal basis to process personal data for telemarketing. The most common are:
Consent: For B2C, explicit, informed, unambiguous, and freely given consent (active opt-in, no pre-checked boxes) is typically required for direct marketing.