Continued Enforcement and Fines
Posted: Sat May 24, 2025 8:50 am
GDPR (General Data Protection Regulation) continues to be a cornerstone of data privacy for telemarketing activities involving individuals within the European Union (EU) or European Economic Area (EEA), regardless of where your company is based. For 2025, the core principles of GDPR remain steadfast, with an ongoing emphasis on transparency, individual rights, and accountability.
While there haven't been sweeping, brand-new regulations australia phone number list specifically coming into effect in 2025 that drastically alter the GDPR's application to telemarketing, the regulatory landscape is characterized by:
Data protection authorities (DPAs) across EU member states (like the ICO in the UK, although the UK has its own "UK GDPR" which mirrors the EU GDPR for the most part) continue to actively investigate and fine organizations for GDPR breaches, particularly in direct marketing. Companies must demonstrate robust compliance to avoid penalties. Recent news confirms ongoing enforcement actions by various EU DPAs.
Emphasis on the ePrivacy Directive (and its potential future replacement): While the broader GDPR sets the framework for personal data processing, the ePrivacy Directive (2002/58/EC), often called the "Cookie Law," is the lex specialis (specific law) for electronic communications, including telemarketing.
The ePrivacy Regulation (ePR) remains stalled: As of early 2025, the proposed ePrivacy Regulation, which was intended to replace the ePrivacy Directive, has been withdrawn by the European Commission due to a lack of consensus. This means the current ePrivacy Directive and its national transpositions remain in force.
This has significant implications for telemarketing, as it often dictates stricter rules for electronic communications than GDPR alone.
While there haven't been sweeping, brand-new regulations australia phone number list specifically coming into effect in 2025 that drastically alter the GDPR's application to telemarketing, the regulatory landscape is characterized by:
Data protection authorities (DPAs) across EU member states (like the ICO in the UK, although the UK has its own "UK GDPR" which mirrors the EU GDPR for the most part) continue to actively investigate and fine organizations for GDPR breaches, particularly in direct marketing. Companies must demonstrate robust compliance to avoid penalties. Recent news confirms ongoing enforcement actions by various EU DPAs.
Emphasis on the ePrivacy Directive (and its potential future replacement): While the broader GDPR sets the framework for personal data processing, the ePrivacy Directive (2002/58/EC), often called the "Cookie Law," is the lex specialis (specific law) for electronic communications, including telemarketing.
The ePrivacy Regulation (ePR) remains stalled: As of early 2025, the proposed ePrivacy Regulation, which was intended to replace the ePrivacy Directive, has been withdrawn by the European Commission due to a lack of consensus. This means the current ePrivacy Directive and its national transpositions remain in force.
This has significant implications for telemarketing, as it often dictates stricter rules for electronic communications than GDPR alone.