Technique: For subscribers who viewed specific products or categories on your website but didn't add anything to their cart. Requires integration between your website analytics and SMS platform.
SMS Application: Send a personalized SMS suggesting they revisit the product, highlight key features, or offer alternatives. "Still thinking about the [Product Name] you viewed? Reply with a if you want more info!"
Why it works: Re-engages interest before it fades, demonstrating attentiveness to their preferences.
3. Post-Purchase Engagement (Upsell/Cross-sell/Reviews):
Technique: Segment customers based on recent purchases.
SMS Application:
Complementary Products: "Enjoying your new [Product]? Check out [Complementary Product] that pairs perfectly!"
Replenishment Reminders: "Looks like you're running low on [Product X]. Reorder now and save 15%!"
Review Requests: "Loved your [Product]? Share your experience and leave a review here!"
Why it works: Capitalizes on existing satisfaction, extends south africa phone number list customer lifetime value, and generates valuable social proof.
4. Re-engagement Campaigns for Inactive Subscribers:
Technique: Identify subscribers who haven't opened or clicked an SMS (or engaged with your brand on other channels) for a defined period (e.g., 60, 90, 180 days).
SMS Application: Send a "We miss you!" message with a strong incentive to re-engage, or ask for their preferences. "We've missed you! Here's 20% off to welcome you back. Text STOP if you'd like to unsubscribe."
Why it works: Prevents list decay, potentially reactivates dormant customers, and helps keep your list clean by prompting opt-outs from truly uninterested individuals.
5. Event & Appointment Reminders:
Technique: Segment individuals who have registered for an event, webinar, or booked an appointment.
SMS Application: Send timely reminders (e.g., 24 hours before, 1 hour before) with event details or rescheduling options.
Why it works: Reduces no-shows, improves attendance, and provides a valuable customer service touchpoint.
6. Loyalty Program Tier Progression:
Technique: Identify loyalty program members approaching a new tier or with expiring points.
SMS Application: "Great news, [Name]! You're only 50 points away from Gold status! Shop now to upgrade."
Why it works: Motivates customers to increase spending and reinforces their loyalty.
