Strategy: Periodically (e.g., quarterly or semi-annually) manually review your list and segmentation. Look for anomalies, unusually high bounce rates for specific segments, or contacts that no longer fit your target criteria.
Benefit: Ensures your list remains relevant and aligned with your marketing goals.
7. Clear Opt-Out Management:
Strategy: Ensure your "Text STOP to unsubscribe" mechanism works south africa phone number list flawlessly and immediately. Subscribers who opt out should be moved to a "do not contact" list within your platform.
Benefit: Respects user preferences, prevents legal issues, and ensures your active list is composed of willing recipients.
8. De-duplicate Your List:
Strategy: Regularly run de-duplication processes to remove duplicate entries for the same phone number.
Benefit: Prevents sending multiple identical messages to the same person, which is annoying and wastes money.
By proactively implementing these cleaning and verification strategies, businesses can maintain a highly effective, compliant, and cost-efficient phone number list, maximizing the ROI of their SMS marketing efforts.
