Strict Consent Required: For marketing calls made using automated calling systems or prerecorded voice messages, prior explicit consent is almost universally required for both B2C and B2B under the ePrivacy Directive/PECR. This is a very high bar to meet.
Transparency and Identification:
You must clearly identify yourself and the purpose of the australia phone number list call at the outset.
You must provide an easy and free way for the individual to opt out of future marketing calls.
Individual Rights (GDPR Articles 12-22)
Regardless of your lawful basis, individuals have strong rights under GDPR that you must respect:
Right to be Informed: Provide clear, concise, and transparent information about your data processing activities (typically via a Privacy Policy).
Right of Access: Individuals can request a copy of the personal data you hold about them.
Right to Rectification: Individuals can request inaccurate data be corrected.
Right to Erasure ("Right to be Forgotten"): Individuals can request their data be deleted, especially if they withdraw consent or object to processing for direct marketing.
Right to Object: The absolute right to object to direct marketing is particularly important for telemarketing. If an individual objects, you must immediately cease processing their data for direct marketing purposes.
Right to Restriction of Processing: In certain circumstances, individuals can request that processing of their data be temporarily stopped.
Data Security (GDPR Article 32)
You must implement appropriate technical and organizational measures to ensure the security of the personal data you process for telemarketing, protecting it from unauthorized access, loss, or destruction.
Automated Calling Machines / Pre-recorded Messages (Robocalls)
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