Long-Term Nurturing Follow-Up
Posted: Sat May 24, 2025 9:39 am
No-Show Follow-Up
Purpose: Reschedule the missed meeting.
Timing: Within 15-30 minutes of the missed meeting, and again within 24 hours.
Strategy (Initial Call): "Hi [Prospect Name], this is [Your Name]. We had a meeting scheduled for [Time] just now. I just wanted to check if everything is okay? I'm happy to quickly jump on if you're able to now, or we can easily reschedule for a better time."
Strategy (24-Hour Call/Email): "Hi [Prospect Name], I'm following up on our missed meeting yesterday. I understand things come up! I was really looking forward to discussing [1-2 key benefits relevant to them]. When would be a good time to reschedule our [15-minute chat/demo] next week? How about [Option 1] or [Option 2]?"
Purpose: Stay top-of-mind, provide ongoing value, and australia phone number list re-engage cold or long-cycle leads.
Timing: Monthly, quarterly, or based on industry trends/events.
Strategy:
Contextual Hook: "Hi [Prospect Name], this is [Your Name] from [Your Company]. I know we spoke a few months back about [initial topic of discussion], and I wanted to reach out because I saw [relevant industry news/report/trend] that made me think of you."
Offer New Value: "I've just finished reading a really interesting article on [new topic related to their industry/challenge] that I thought might be valuable. I'd be happy to send it over. Are you still experiencing [original pain point]?"
Low-Pressure Check-in: "No pressure at all, but I wanted to see if anything has changed on your end regarding [their previous challenge/goal] that might warrant a quick chat."
Common Pitfalls to Avoid in Follow-Up Calls
Being Generic: "Just checking in," "Following up on my email." This adds no value.
Sounding Desperate: Don't call excessively or leave pleading voicemails.
Giving Up Too Soon: The average number of touches required to close a sale often exceeds 7-10. Don't stop after just one or two follow-ups.
Lacking a Clear Next Step: Don't end a call without outlining what happens next.
Talking Too Much: Listen more than you speak, even in follow-up.
Not Recording Insights: Every call is a data point. Log key information in your CRM.
By implementing these strategic follow-up call techniques, you can ensure your sales process is proactive, personalized, and designed to move prospects efficiently through the sales funnel, ultimately leading to higher conversion rates and greater revenue.
Purpose: Reschedule the missed meeting.
Timing: Within 15-30 minutes of the missed meeting, and again within 24 hours.
Strategy (Initial Call): "Hi [Prospect Name], this is [Your Name]. We had a meeting scheduled for [Time] just now. I just wanted to check if everything is okay? I'm happy to quickly jump on if you're able to now, or we can easily reschedule for a better time."
Strategy (24-Hour Call/Email): "Hi [Prospect Name], I'm following up on our missed meeting yesterday. I understand things come up! I was really looking forward to discussing [1-2 key benefits relevant to them]. When would be a good time to reschedule our [15-minute chat/demo] next week? How about [Option 1] or [Option 2]?"
Purpose: Stay top-of-mind, provide ongoing value, and australia phone number list re-engage cold or long-cycle leads.
Timing: Monthly, quarterly, or based on industry trends/events.
Strategy:
Contextual Hook: "Hi [Prospect Name], this is [Your Name] from [Your Company]. I know we spoke a few months back about [initial topic of discussion], and I wanted to reach out because I saw [relevant industry news/report/trend] that made me think of you."
Offer New Value: "I've just finished reading a really interesting article on [new topic related to their industry/challenge] that I thought might be valuable. I'd be happy to send it over. Are you still experiencing [original pain point]?"
Low-Pressure Check-in: "No pressure at all, but I wanted to see if anything has changed on your end regarding [their previous challenge/goal] that might warrant a quick chat."
Common Pitfalls to Avoid in Follow-Up Calls
Being Generic: "Just checking in," "Following up on my email." This adds no value.
Sounding Desperate: Don't call excessively or leave pleading voicemails.
Giving Up Too Soon: The average number of touches required to close a sale often exceeds 7-10. Don't stop after just one or two follow-ups.
Lacking a Clear Next Step: Don't end a call without outlining what happens next.
Talking Too Much: Listen more than you speak, even in follow-up.
Not Recording Insights: Every call is a data point. Log key information in your CRM.
By implementing these strategic follow-up call techniques, you can ensure your sales process is proactive, personalized, and designed to move prospects efficiently through the sales funnel, ultimately leading to higher conversion rates and greater revenue.