Identify Your Target Audience & Entry Trigger:
Posted: Sat May 24, 2025 10:18 am
Segmentation: Drip campaigns are most effective when targeted. Who exactly will receive these messages? (e.g., new website sign-ups, customers who just made their first purchase, attendees of a specific webinar, users who viewed a certain product page).
Trigger: What action or event will initiate the drip sequence? (e.g., opting in via keyword, completing a purchase, abandoning a cart, filling out a form). This trigger should be automated.
Map Out the Customer Journey & Message Sequence:
Stages: Break down the customer journey relevant to your goal (e.g., Awareness -> Consideration -> Conversion -> Retention).
Message Flow: Determine the number of messages, their content, and the timing between each. Consider factors like:
Frequency: Don't barrage users. Space messages south africa phone number list appropriately (e.g., immediate, 24 hours later, 3 days later, 7 days later).
Timing: Be mindful of quiet hours and time zones.
Content Progression: Each message should build on the last and move the recipient closer to the goal.
Example Drip Sequence (New E-commerce Subscriber):
Message 1 (Immediate): Welcome, thank you, deliver discount code/incentive. "Welcome to [Brand]! Here's 15% off your 1st order: . Shop now: [Link]"
Message 2 (24-48 hours later): Introduce best-selling product category or unique selling proposition. "Discover our top-rated [Product Category] collection! Find your next favorite item: [Link]"
Message 3 (3-5 days later): Share a customer testimonial or highlight a specific benefit. "Hear what customers are saying about [Product]! Check out our reviews: [Link]"
Message 4 (7-10 days later): Gentle reminder of the offer expiry (if applicable) or a last push. "Your 15% off code expires soon! Don't miss out on savings: [Link]"
Trigger: What action or event will initiate the drip sequence? (e.g., opting in via keyword, completing a purchase, abandoning a cart, filling out a form). This trigger should be automated.
Map Out the Customer Journey & Message Sequence:
Stages: Break down the customer journey relevant to your goal (e.g., Awareness -> Consideration -> Conversion -> Retention).
Message Flow: Determine the number of messages, their content, and the timing between each. Consider factors like:
Frequency: Don't barrage users. Space messages south africa phone number list appropriately (e.g., immediate, 24 hours later, 3 days later, 7 days later).
Timing: Be mindful of quiet hours and time zones.
Content Progression: Each message should build on the last and move the recipient closer to the goal.
Example Drip Sequence (New E-commerce Subscriber):
Message 1 (Immediate): Welcome, thank you, deliver discount code/incentive. "Welcome to [Brand]! Here's 15% off your 1st order: . Shop now: [Link]"
Message 2 (24-48 hours later): Introduce best-selling product category or unique selling proposition. "Discover our top-rated [Product Category] collection! Find your next favorite item: [Link]"
Message 3 (3-5 days later): Share a customer testimonial or highlight a specific benefit. "Hear what customers are saying about [Product]! Check out our reviews: [Link]"
Message 4 (7-10 days later): Gentle reminder of the offer expiry (if applicable) or a last push. "Your 15% off code expires soon! Don't miss out on savings: [Link]"