Existing Business Relationship (EBR)

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Mandatory: You must subscribe to and download the relevant national DNC lists for every country/region you call into (e.g., the U.S. National Do Not Call Registry, the Canadian National DNCL, or equivalent lists in specific EU member states if applicable).
Frequency: Scrub your calling lists against these registries australia phone number list at least every 31 days (this is a common federal requirement, though some state laws may require more frequent scrubbing). Automated solutions are highly recommended for this.
Proof of Scrubbing: Maintain clear records of when and how your lists were scrubbed. This includes logs from your DNC scrubbing software or service.
Understanding Exemptions:

In many jurisdictions (like the U.S. and Canada), you may call consumers on the national DNC list if you have an EBR with them.
Definition: This typically means the consumer made a purchase, rental, or financial transaction with your company within the last 18 months, or inquired about your products/services within the last 3 months (U.S. TCPA standard).
Limitations: The EBR exemption usually applies only to live calls. It generally does not exempt you from consent requirements for automated calls (robocalls/robotexts).
Duration: Be aware of the strict time limits on EBRs.
Specific Consent: If a consumer on a national DNC list has provided you with Prior Express Written Consent (PEWC) to be called by your specific company for marketing purposes, you can call them. However, consent requirements are tightening (see below).
Non-Profits/Political Organizations: Certain non-profit, political, or survey organizations may be exempt from national DNC lists, but they still have other telemarketing rules to follow (e.g., internal DNC lists, calling hours).
State-Specific DNC Lists (U.S.):

Beyond Federal: Eleven U.S. states operate their own DNC lists in addition to the National Registry (e.g., New York, Texas).
Stricter Rules: These state lists often have stricter rules, lower thresholds for violations, or unique exemptions.
Action: If you call into these states, you must comply with both federal and state DNC lists.
2. Internal DNC List Management (The Unwavering Commitment)
This is where your company's direct responsibility for consumer preferences comes into play. It's often where smaller businesses (or those with poorly trained agents) fall short, leading to significant fines.