Concept: Grouping subscribers by their level of interaction with your SMS campaigns.
Techniques:
Highly Engaged: Those who consistently click links and convert. Message: Priority access, experimental offers, surveys.
Occasionally Engaged: Click some links, but not all. Message: A/B test different offers, types of content.
Inactive/Dormant: No clicks in X months. Message: Re-engagement south africa phone number list offers, "we miss you" campaigns, or gentle prompts to re-confirm opt-in.
Recent Opt-outs: Automatically suppress them from all marketing messages.
Demographic & Psychographic Segmentation (Enriched Data):
Concept: Going beyond basic age/gender to combine with deeper insights.
Techniques:
Hyper-Local Geography: Users within 2 miles of a specific store location for in-store events.
Inferred Interests/Lifestyles: Based on purchase history or survey data (e.g., "outdoor enthusiasts," "home decorators").
Declared Preferences: From preference centers (e.g., "only send me alerts about menswear," "prefer weekly deals").
